1. APIA Vote 2004 National Youth Outreach APIA Vote Debrief Presented by: Go Kasai & Jeanette Moy December 11, 2004

2. Youth Outreach Campaign APIA Youth Assessment Campaign Goals Participating Organizations National Structure Field Plan Campaign Results Future Planning

3. APIA Youth Assessment APIA Targeting Analysis APIA Youth Voter Trends Target States High APIA Density Universities Existing Organizations Traditional APIA Student Groups Greek-lettered Societies National Mainstream Student Coalitions

4. APIA Youth Assessment APIA Targeting Analysis: APIA Youth Voter Trends There are 1.2 million APIA youth in the United States Recent studies show that APIA youth have the lowest voter participation rate of other ethnicities Only 1/3 of APIA Youth registered to vote 2/3 of registered APIA youth exercised that right to vote Once APIAs register to vote, they are the most likely group to go out to the polls and vote

5. APIA Youth Assessment APIA Targeting Analysis: Target States

6. APIA Youth Assessment APIA Targeting Analysis: High APIA Density Universities Universities with: High APIA Populations Located in critical swing states Examples: University of Pennsylvania University of Washington University of Michigan-Ann Arbor Stanford University

7. APIA Youth Assessment Existing Organizations: Traditional APIA Student Groups National and Regional Student Conferences Regional: BASIC, CAIC, ECAASU, FIND, VASCon, SERCAAL, WAPISAN, East of California Conference, NFAYA National: ITASA, KASCon, NAASCon Campus Student Coalitions and Organizations University APIA Outreach Centers & Programs

8. APIA Youth Assessment Existing Organizations: Greek-lettered Societies 10 Nationwide Societies Alpha Phi Gamma, alpha Kappa Delta Phi, Iota Nu Delta, Kappa Phi Lambda, Lambda Phi Epsilon, Pi Alpha Phi, Pi Delta Psi, Sigma Beta Rho, Sigma Omicron Pi, Sigma Psi Zeta 8 Regional Societies Alpha Iota Omicron, Chi Alpha Delta, Delta Phi Lambda, Delta Kappa Delta, Delta Epsilon Psi, Delta Phi Omega, Nu Alpha Phi, Sigma Sigma Rho Targeted membership: 3,200 undergraduates

9. APIA Youth Assessment Existing Organizations: Mainstream Organizations and Student Coalitions SAAVY United States Student Association Rock the Vote Youth Vote Coalition College Republicans College Democrats

10. Campaign Goals To increase voter turn out among APIA youth, ages 18-24 To effectively engage the APIA youth by developing a coordinated campaign for national mobilization To network APIA youth leaders at the local, regional and national levels To provide logistical support and resources for a targeted education and outreach campaign

11. Participating Organizations APIA Greek Alliance (AGA) National Asian American Student Conference (NAASCon) South Asian American Voting Youth (SAAVY)

12. Participating Organizations APIA Greek Alliance (AGA) AGA is coalition of national and regional Greek-lettered societies. The AGA was formed to effectively organize the APIA Greek community, in partnership with APIA Vote 2004 Goals 100% of all eligible members registered to vote 20,004 new registered voters Nationwide participation in our designated “Get-Out-The-Vote” weeks This was the first ever coalition, and first concerted project, by the APIA Greek-lettered organizations 180 Chapters 77 Universities 22 States

13. Participating Organizations AGA member organizations: Fraternities Alpha Iota Omicron Delta Epsilon Psi Iota Nu Delta Lambda Phi Epsilon Nu Alpha Phi Pi Delta Psi Pi Alpha Phi Sigma Beta Rho Sororities alpha Kappa Delta Phi Delta Kappa Delta Delta Phi Lambda Kappa Phi Lambda Sigma Psi Zeta

14. Participating Organizations National Asian American Student Conference (NAASCon) National APA student political organization with the mission to increase political and civic engagement Goals To provide resources & tips to campus organizers working on voter outreach campaigns To build a clearinghouse database of what students are doing on campuses around the country, to mobilize the APIA youth vote Organize a national student telephone call conference Coordinate an online GOTV campaign

15. Participating Organizations South Asian American Voting Youth (SAAVY) SAAVY’s mission is to empower South Asian American youth, ages 18-25, to be a unified political voice and to allow South Asian American issues to be pushed to the forefront of American politics. To educate, organize and mobilize South Asian youth to create a national united voice and increase political participation as well as civic engagement. SAAVY will present their campaign goals and results at a later point in the debrief.

16. National Structure Janelle Hu National Coordinator APIA Vote Jeanette Moy AGA Coordinator APIA Greek Alliance AGA Organization Representatives (13) All Member Chapters (180 across 22 States) AGA Regional Representatives (7) 7 Regions (77 Universities, 22 states & Washington DC) Stephanie Chang Representative NAASCon Taz Ahmed Executive Director SAAVY Go Kasai Youth Outreach Coordinator APIA Vote

17. Field Plan Workshops for national partner organizations Development and distribution of campaign materials National campaign roll out Coordinated voter registration drives GOTV

18. Field Plan Workshops for national partner organizations Conducted voter registration trainings for majority of the partnering Greek-lettered societies either at their respective conferences or over conference call Five national conferences Nine teleconference training workshops Two regional workshops NAASCon facilitated workshop at SERCAAL and Election wrap-up workshop with SAAVY at NAASCon Conducted APIA U: Voter registration training for student leaders in the DC area during summer

19. Field Plan Development and distribution of campaign materials Creation of AGA specific materials to be sent as mailers to all chapters as “Back to School Mailer” Provided resources, information sheets, and outlines/tips on the website (www.apiavote.org, http://vote2004.naascon.org, www.saavy.org)www.apiavote.org http://vote2004.naascon.orgwww.saavy.org Distributed APIA Vote/November 2 t-shirts, posters, and stickers, SAAVY door hanger

20. Field Plan National campaign roll out Connected students with APIA Vote to provide resources and information Timed press release to national media Email informational campaign to individual members Coordinated campaign follow up with regional and organization leaders NAASCon manned online office hours for college students in need of help SAAVY, through 8 fellows in 4 different states, outreached to different organizations to run a 10 week campaign

21. Field Plan Voter Registration and GOTV Activities Presidential debate parties Halloween GOTV parties Candidate forums Phone Banking APA issues forum South Asian roundtable Dorm Storming Bhangra Vote Parties Tabling on Campus Flyering Door hangers Email, text message blasts Use of blogs and online meet-up sites Fraternity and sorority parties Inserting Voter registration forms during Bookstore Rush

22. Field Plan Established national coalition structure for top down implementation/execution of APIA Vote Youth Campaign Coordinated national voter registration drives through regional and local efforts Emphasized incorporation with pre-existing campus campaign efforts, such as Rock the Vote Organized GOTV efforts, stressing high visibility programming

23. Campaign Results Challenges Due to late date for campaign rollout, there was immense time constraint Organizations had pre-set calendars Voter registration deadlines by state Quarterly vs. Semester school programming Understaffing for the large number of organizations involved Lack of pre-existing national structure Under-funding in the youth movement General youth apathy

24. Campaign Results National Level 4.6 million more youth cast votes than in 2000 Turnout point up by 9.3 points Estimated number of votes cast by voters ages 18-29 was 20,996,000 APIA Vote Over 3,000 known voter registrations APIA Vote partners registered estimated 15,000 total UMCP 1,901 new registrations

25. Future Planning Creation of a full-time position to work on APIA youth organizing Begin working with the Greek-lettered societies and student conferences months in advance to allow organizations to create their schedule Provide leadership training and comprehensive voter education training for leaders involved in the campaign To connect not only with campus organizations but also community organizations

26. Summation APIAs are one of the fastest growing populations in the United States. Population to double by 2010 Triple by 2050 Our effort is not only to encourage our community to register and vote, but to convey a message to the public at large: The new APIA generation is serious about being a part of the American Democracy, by becoming a visible voting constituency.