1. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Israel’s Culture of Innovation - Renewable Energy October 2012

2. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Israel - Country ID Main Cities:Jerusalem, Tel-Aviv, Haifa, Be’er Sheva GDP:$201.0 Billion (2010 est.)‏ Population:~ 7.4 millions Area:22,000 sqkm

3. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Netafim - drip (low volume) irrigation Given Imaging - Ingestible video camera Intel’s Centrino and Pentium 4 microprocessors M System’s Disk on Key and Disk on Chip flash memory GE Healthcare’s portable cardiac ultrasound system The Phillips Brilliance CT Scanner IP Telephony invented by founders of Vocal Tec AOL Instant Messenger ICQ Zip compression technology Where Breakthroughs Happen

4. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Why Cleantech? World Growing Demand Energy Independence Preservation of the Environment

5. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Israel’s Renewable Energy Overview

6. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center “Solar energy is the largest and most impressive source of energy in our world” David Ben Gurion 1955 Renewable Energy in Israel

7. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center 6 The Government Program R&D HR World Markets Local Market Established in 2006, the program aims at promoting Israel’s Water and Renewable Energy Sector  Strengthening human capital  Promoting research and development  Supporting local implementations  Increasing exports and investments

8. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Local Market Highlights 7

9. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Innovation in Cleantech Source: Cleantech Group 100 Publication, Oct. 2010 Two of the five winners of the GE Ecomagination Challenge 2010 for powering the grid are companies from Israel– GridON and WinFlex. Source: GE Ecomagination Challenge for powering the grid

10. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Solar Energy:  Thermal energy production  Heat-powered air conditioning  Water heaters  Photovoltaic  BIPV Solar

11. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Wind Wind:  Variable wind  Elastic  Compound materials  Light weight  Retrofit

12. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Energy Efficiency:  Green building materials  Monitoring devices  Power-efficient lighting  Smart grid  Smart heating Energy Efficiency

13. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Bio-fuels & Energy From Waste: A combination of many fields are used in order to improve commercial crops that can serve as resources for the mass production of bio-fuels.  Agricultural and animal waste  Domestic waste  Jathropha  Algae Bio-fuels

14. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center The Israel OIL-FREE Initiative Reducing World Dependence on Oil in Transportation

15. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center What we will discuss: 14 The importance of finding alternative solutions The current status of oil alternatives How we plan to move away from oil Israeli government activities

16. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Choice - The Israel Oil-Free Initiative Our Mission: To serve as a catalyst for the reduction of global dependence on crude oil by establishing Israel as a center of knowledge and industry in the field of fuel alternatives 15

17. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Why must we move away from oil ? 16 Oil Has a Transportation Monopoly Environmental Problems Economic Effects Oil Reserves Peaking

18. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Increasing Global Oil Dependence 17  Global dependence on oil is due to transportation  Around 1 billion new cars will be sold by 2020  Asia’s increasing dependence on oil from the Persian Gulf Asian oil demand VS Middle East surplus ME exports Asian imports 2015 Source: Lloyds 6/10

19. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center The End of the “Cheap Oil” Era 18 In 1900, the “price” of harvesting 100 barrels of oil was 1 barrel Today one barrel of oil nets only three in return Even if we find more oil - it’s not going to be cheap

20. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Technology Forecast 19 forecast of economically viable alternative technologies

21. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Reality of Fuels Substitutes 20 There are many solutions No gold standard Some solutions are already economically viable Solutions are locally based Implementation can start now

22. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Strategy 21 1.Reducing the share of crude oil in Israel's transportation sector by 30% by 2020 and by 60% by 2025, while supporting green growth 2.Turning Israel into a center of knowledge and industrial best practices in the field of fuel alternatives. 3.Raising the world’s awareness of alternative fuels, and of activity in the field in Israel. Building global coalition of partners to the idea of innovation in transportation

23. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Activity 22 Building an ecosystem that will encourage all relevant players to take part Building clusters of technologies where players work together Being the “test bed of the world” – early adopters for alternative technologies Aligning all government offices and agencies

24. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Goal # 1 23 Reduction the share of oil in the Israeli transportation sector: By 30% by the year 2020 While supporting green growth (estimated contribution to Israel GDP - 0.6% each year) By 60% by the year 2025 While supporting green growth (estimated contribution to local GDP - 1.1% each year)

25. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Expected Penetration Rate for Alternative Fuels 24 Reducing the Share of Oil in the Israeli Transportation Sector

26. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Goal #2: Become Center of Knowledge 25 Research Centers & Grants New Global Prize Industrial R&D Grants Gov. Co-Investments Pilots Test beds Regulation Centralized Support for Companies

27. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Goal # 3: Dissemination of Israel's Vision and Expertise Throughout the World 26 Raising the world’s awareness of the alternative fuels industry Communicate Israel’s policy in this field, and the way we build the ecosystem Present the local industry, knowledge, abilities, and the cooperation between government, research bodies, and private entities. Establishing global network of partners to support innovation in alternative fuels.

28. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Israeli Companies active in the field *Prepared by the D&A Institute

29. Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Thank you