1. Alaska Seafood Cook it Frozen

2. Overview This power point is designed to help you and your retail partners design a Cook it Frozen promotion. This power point is designed to help you and your retail partners design a Cook it Frozen promotion. Please feel free to use this as a base presentation. Insert your branded products, price lists, and contact information. Please feel free to use this as a base presentation. Insert your branded products, price lists, and contact information.

3. Cook it Frozen Why Cook it Frozen Why Cook it Frozen Cook it Frozen POS Cook it Frozen POS www.cookitfrozen.com www.cookitfrozen.com.cookitfrozen.c Contact Information Contact Information

4. Why Cook it Frozen? Most Alaska Seafood is frozen within hours of being harvested Most Alaska Seafood is frozen within hours of being harvested Convenient: Buy it frozen, keep it frozen, cook it frozen! No pre-planning required Convenient: Buy it frozen, keep it frozen, cook it frozen! No pre-planning required Healthy meals in minutes Healthy meals in minutes Year-round availability Year-round availability

5. ASMI Cook it Frozen POS For Use In Your Promotions Frozen for Perfection: Much of Alaska's seafood bounty is frozen within hours of harvest. Learn why and how with this brochure. Includes recipes/tips for cooking frozen seafood without thawing first. Trifold. Frozen for Perfection: Much of Alaska's seafood bounty is frozen within hours of harvest. Learn why and how with this brochure. Includes recipes/tips for cooking frozen seafood without thawing first. Trifold. Part # 61-003

6. Cook it Frozen POS Alaska Seafood Quick and Easy Recipe Leaflets: Available for Salmon, Halibut, and Whitefish Varieties (Cod, Pollock, Sole). Each leaflet contains instructions for cooking frozen seafood. Nine recipes in each leaflet. Alaska Seafood Quick and Easy Recipe Leaflets: Available for Salmon, Halibut, and Whitefish Varieties (Cod, Pollock, Sole). Each leaflet contains instructions for cooking frozen seafood. Nine recipes in each leaflet. Part #’s: Salmon: 8-030 Whitefish Varieties: 8-031 Halibut: 8-032

7. Cook it Frozen POS Recipe Holders for Recipe Leaflets: Available in two styles, one with suction cups for use on glass freezer doors (rigid acrylic) and also available with shelf/price channel clip (pop-up flexible plastic) Recipe Holders for Recipe Leaflets: Available in two styles, one with suction cups for use on glass freezer doors (rigid acrylic) and also available with shelf/price channel clip (pop-up flexible plastic) Rigid Acrylic Holder Suction Cup Style Part #: 17-040 Flexible Plastic Holder Shelf/Price Channel Pop-Up Style Part #: 8-020

8. Cook it Frozen POS On-Pack: Provide your customers with the tips they need to learn to Cook it Frozen! This on- pack recipe leaflet contains two recipes. Available on rolls of 1000. On-Pack: Provide your customers with the tips they need to learn to Cook it Frozen! This on- pack recipe leaflet contains two recipes. Available on rolls of 1000. Cold adhesive, food-safe ink. 2.5” x 2.5” Cold adhesive, food-safe ink. 2.5” x 2.5” Part # 61-004

9. Cook it Frozen POS Floor Decal & Static Cling: Floor Decal & Static Cling: Floor Decal: 19” x 28” Part #: 140-001 Static Cling: 4” x 8” Part #: 140-002

10. WWW.COOKITFROZEN.COM Cookitfrozen.com: Give your customers the tool they need to learn to cook your fish straight from frozen. Direct them to: www.cookitfrozen.com Cookitfrozen.com: Give your customers the tool they need to learn to cook your fish straight from frozen. Direct them to: www.cookitfrozen.com www.cookitfrozen.com Instructional Videos Instructional Videos Over 50 Quick & Easy Recipes Over 50 Quick & Easy Recipes Species Information Species Information Alaska Information Alaska Information

11. ASMI Materials to Support Demo Training and Custom POS Instructional DVD or CD- ROM for use in training your retailers’ in-store demo team Instructional DVD or CD- ROM for use in training your retailers’ in-store demo team DVD Part #: 140-005 CD-ROM Part #: 140-006 ASMI also offers photography and recipes should you want to create your own custom POS ASMI also offers photography and recipes should you want to create your own custom POS

12. Consumer Advertising Support Awareness of Alaska Seafood is heightened through national consumer print ads targeting home cooks Awareness of Alaska Seafood is heightened through national consumer print ads targeting home cooks * Sample of salmon ad provided on next slide Note: Cod / Pollock ad is currently under development Consumer Print OctoberNovemberDecemberJanuary Bon Appetit Salmon 2 page insert Salmon 2 page insert + Shellfish Ad Salmon 2 page insert Sunset Cooking Light Salmon 2 page insert Cod/PollockCod/Pollock Alaska Airlines Salmon insert

13. Consumer Advertising Support “Put It On Your List” Salmon ad/insert in October Bon Appetit, Sunset, Cooking Light Bon Appetit, Sunset, Cooking Light 2.5 million circulation 2.5 million circulation Ad features: Ad features: Front: removable stickers reveal fun facts and key points of differentiation Front: removable stickers reveal fun facts and key points of differentiation Back: copy on why leading chefs put wild Alaska salmon on their list + recipe Back: copy on why leading chefs put wild Alaska salmon on their list + recipe

14. Key Web Addresses & How to Order POS Materials Visit www.alaskaseafood.org Visit www.alaskaseafood.orgwww.alaskaseafood.org Visit: www.cookitfrozen.com Visit: www.cookitfrozen.comwww.cookitfrozen.com For Large Quantity Orders Please Call: 800-806-2497 For Large Quantity Orders Please Call: 800-806-2497 Email: Karl Uri @ kuri@alaskaseafood.org Email: Karl Uri @ kuri@alaskaseafood.orgkuri@alaskaseafood.org