1. IDENTIFY YOURSELF! It’s About Us Serving You!

2. REASONS FOR A LOGO Identity beyond department name, cooking and serving food Identity beyond department name, cooking and serving food Professional image Professional image Marketing tool or mechanism Marketing tool or mechanism Staff confidence Staff confidence Customer identification Customer identification

3. HOW TO DEVELOP A LOGO Factors to consider Factors to consider -Effective- Student Acceptance -Simple- Longevity -Attractive- Professional -Mission- Trademark ?

4. ALDINE LOGO CREATION and TIMELINE 2003 – Creation 2003 – Creation Graphics Artist Graphics Artist Paper Products Paper Products Decision to Trademark Decision to Trademark Trademark Attorney Trademark Attorney 2007 - Official 2007 - Official

5. LOGO APPLICATION - Paper/Disposable Products - Menus - Training Materials- Uniforms - Customer Service Program - Business Cards - Stationary- Website - Cafeteria Artwork- Staffing - Customer Service Program

6. Artwork Examples

16. “Tell people what you are doing so they won’t tell you what they think you are doing.”

17. It’s About Us Serving You!