1. Lighting Campaign Update Jeff Harris Clean Energy Ambassadors Webinar June 21, 2011

2. What the Alliance Does Mission: To promote energy efficiency worldwide to achieve a healthier economy, a cleaner environment and greater energy security. Organization: Staffed by 80+ professionals 33 years of experience $15 million annual budget

3. Lighting Efficiency Campaign BACKGROUND Nationwide efficient lighting standards take effect January 2012 Already underway in California Primarily a change for the residential user (screw in bulb) What does this mean for: - Consumers? Consumers - Retailers and manufacturers? - Utility DSM programs??

4. Energy Independence and Security Act of 2007 (EISA) Current Watts Maximum Watts Allowed Effective Date Lumen Range 10072January 20121490 - 2600 7553January 20131050 - 1489 6043January 2014750 - 1049 4029January 2014310 - 749

6. New Lighting Labels Will Help Consumers Make Good Choices

7. Myths and Facts MYTH: Have to buy CFLs - Consumers will have a variety of lighting choices MYTH: Bulbs will cost more - Lower utility bills save consumers money MYTH: This is a mandate no one wants - Standards spur innovation MYTH: Jobs are being sent overseas - High tech jobs are being created in the US MYTH: CFLs are not safe to use - Proper disposal is needed (…just like fluorescent tubes in every office)

8. The Birth of “LUMEN” Lighting Understanding for a More Efficient Nation (LUMEN) Steering Committee Members:  Alliance to Save Energy  American Lighting Association  National Electrical Manufacturers Association Two Subcommittees:  Retail Education  Mass Media Education

9. LUMEN Coalition Members More than 40 members and advisors - Utilities - Manufacturers - NGOs - Federal Agencies - Industry Associations - Regional EE Organizations - Research Labs

10. Mass Media Committee Activities To Date Developed consistent messaging Identified spokespeople to respond to press Developed LUMEN one-pager Developed a LUMEN repository site Created a draft press release Website on efficient lighting (in development) Engaging social media: Facebook and Twitter

11. Retail Education Committee Chaired by Larry Lauck, American Lighting Association Alliance support provided by Susan Shuckra Goals - Work with lighting retailers to educate their employees about the transition

12. Alliance Work with Dept. of Energy Develop strategies to help explain the lighting transition to: Utilities Retailers Environmental Organizations

13. What Does The Lighting Transition Mean for DSM Programs? Your customers may come to you for information Shift focus of residential lighting programs - OLD: Replace incandescents with CFLs - NEW: Choose right lamp for each socket Efficiency upgrades still make sense, but the baseline is higher! Market transformation opportunities – work with the supply chain

14. What Would Help You ? Bill Stuffers Newsletter articles Webinars Video explaining the transition Tool Kit with information for customization Take a survey (link or email later) and let us know.

15. Thank You