1. © 2012 Crain Communications Inc.

2. TREND REPORT APRIL 2012 © 2012 Crain Communications Inc. MANAGING YOUR BRAND’S SOCIAL LIFEChart 1 Unique visitors to social-networking websites in February 2012 Source: Site Analytics

3. TREND REPORT APRIL 2012 © 2012 Crain Communications Inc. MANAGING YOUR BRAND’S SOCIAL LIFEChart 2 Time spent on social networks: As of December 2011, each month users spent an average of… Source: comScore Media Metrix, December 2011, United States 12 hours (720 minutes)

4. TREND REPORT APRIL 2012 © 2012 Crain Communications Inc. MANAGING YOUR BRAND’S SOCIAL LIFEChart 3 Trust factor Percentage of respondents who said they trust info on: Source: BlogHer’s 2012 Woman and Social Media Study (blogher.com/frame.php ?url=http://www.slidesha re.net/BlogHer/2012- social-media-final-v2)

5. TREND REPORT APRIL 2012 © 2012 Crain Communications Inc. MANAGING YOUR BRAND’S SOCIAL LIFEChart 4 Percentage of respondents who have made purchases based on recommendations on… Source: BlogHer’s 2012 Woman and Social Media Study (blogher.com/frame.php ?url=http://www.slidesha re.net/BlogHer/2012- social-media-final-v2)

6. TREND REPORT APRIL 2012 © 2012 Crain Communications Inc. MANAGING YOUR BRAND’S SOCIAL LIFEChart 5 Pinterest vs. Twitter Which works best for… Source: BlogHer’s 2012 Woman and Social Media Study (blogher.com/frame.php ?url=http://www.slidesha re.net/BlogHer/2012- social-media-final-v2) Getting product information Seeking advice and recommendations Finding out about new products Having fun Contributing to a community Being entertained TwitterPinterest Making purchase decisions

7. TREND REPORT APRIL 2012 © 2012 Crain Communications Inc. MANAGING YOUR BRAND’S SOCIAL LIFEChart 6 Twitter timing Source: HubSpot’s Dan Zarrella prdaily.com/Main/ Articles/ 11207.aspx Time of day with most traffic: Spread out your tweets throughout the day with an emphasis on late afternoon. Twitter links will get the most attention from your followers toward the end of the week and on weekends: BEST TIME TO TWEET: 5 p.m. BEST DAYS TO TWEET: Friday, Saturday, Sunday BEST DEFAULT TIME ZONE: Eastern KISSmetrics shows the breakdown of tweets in the United States:

8. TREND REPORT APRIL 2012 © 2012 Crain Communications Inc. MANAGING YOUR BRAND’S SOCIAL LIFEChart 7 Top topics on Pinterest By percentage of total pinboards Source: RJMetrics (rjmetrics.com)