1. © 2011 IBM Corporation Business Analytics Welcome to IBM Cognos 10 – What’s New in Licensing January 28, 2011

2. © 2011 IBM Corporation Business Analytics 2 Overview of IBM Cognos capabilities Dashboarding Ad-Hoc Reporting Analysis Disconnected/offline Reporting Professional Report Development Statistics Scorecarding Collaboration BI Extensions - mobile, search, MS Office integration, CAFÉ, RTM Metadata Modeling OLAP Modeling Administration, LifeCycle upgrade/migrate Optional - ETL (data[mart/warehouse] builder), SDK, Predictive Analytics

3. © 2011 IBM Corporation Business Analytics 3 Overview of IBM Cognos 8 Roles Admin Consumer Author User Roles Administrator / Modeler BI Professional, Professional Author … Business Author/Analyst Consumer Enhanced Consumer Recipient Remote Distribution → Access to interactive reports → Access to static reports → Reports by email → Ad-Hoc reporting/Analysis → Professional Report Development → Access to ALL capabilities, incl. administration and modeling

4. © 2011 IBM Corporation Business Analytics 4 4 IBM Cognos 10: Role-based Licensing Structure Is Unchanged Administer Author Consume BI Administrator BI Professional Advanced Business Author Business Author Business Analyst Business Manager BI Enhanced Consumer BI Consumer BI Recipient IBM Cognos 8 BI Customers gain access to new features.

5. © 2011 IBM Corporation Business Analytics 5 5 IBM Cognos 10 - Recommended User Roles BI Administrator BI Professional BI Advanced Business Author BI Enhanced Consumer Building Block For Higher Level Roles Administer Author Consume Entry level Role for Business Insight, Active Reports, Collaboration Entry Level Role for Business Insight – Advanced Mode Entry Role to author reports With Statistics Required role to use Virtual View Manager, Lifecycle Manager

6. © 2011 IBM Corporation Business Analytics 6 6 Example of Trade-up Opportunities for Consumption and Authoring Level Roles Administer Author Consume BI Administrator BI Professional BI Advanced Business Author Business Author Business Analyst BI Enhanced Consumer BI Consumer BI Recipient

7. © 2011 IBM Corporation 7 FunctionalityLicenseNotes Statistical AnalysisNew Statistics Server License  Separate installable component, appears as service on BI bus.  Statistical report authoring functionality available to BI Professional or Professional Author  Reports including statistics can be consumed by any licensed BI users Business Insight Standard Mode BI Enhanced Consumer  Replaces Go! Dashboard Business Insight Advanced Mode Advanced Business Authors  Replaces Report Studio Express What License is needed for specific functionality…

8. © 2011 IBM Corporation 8 FunctionalityLicenseNotes CollaborationEnhanced Consumer and higher gain rights if licensed by Authorized User Price Metric New Cognos Collaboration license to provide rights to customers purchasing Cognos BI by PVU Interactive Report Output & Consumption Enhanced Consumer Next generation Query service No specific licensing – part of core functionality Real-Time Monitoring New RTM Server License available by PVU metric  Consumption rights added to Enhanced Consumer and higher What License is needed for specific functionality…

9. © 2011 IBM Corporation 9 Aligning Persona with User Roles / License Options PersonaCore License RoleNew CapabilitiesLicense Options Executives & Business Users BI Enhanced ConsumerActive Reports Business Insight Collaboration Mobile add-on Business Managers & Analysts BI Advanced Business Author Business Insight – Advanced mode Collaboration and Enhanced Event Management Mobile add-on CAFE Advanced Business & Financial Analysts BI Professional Business Insight – Advanced mode External Data Support IBM Cognos Statistics exposed in Report Studio if Statistics is licensed TM1 Contributor for WIA CAFÉ Mobile add-on

10. © 2011 IBM Corporation 10 Aligning Persona with User Roles / License Options PersonaCore License Role New CapabilitiesLicense Options IT Managers, Administrators and BI Professionals BI Administrator Dynamic Query Mode Performance and Scalability improvements Model Accelerator Enhanced System Management Upgrades, Lifecycle Manager, and Multi- version co-existence Cognos Analytic Server + TM1 Modeler Mobile Server RTM Server Statistics Server is optional license in Core BI package

11. © 2011 IBM Corporation 11 IBM Cognos 10 – What’s New in Licensing  Summary  Q&A