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May 24, 2011 Tony Choi Managing Director, TFD Advisory
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Age of Social Media
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Growth of Social Media (Insight report, May 2010)
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Virtual Water Cooler Effect “Twitter [and other networks] lets people feel plugged in to a real- time conversation.” - Chloe Sladden, Director of media partnership at Twitter
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Social Media for TV Shows
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Users become social and participatory 37% 51% 63% internet users contribute to news creation social networking users get news from people they follow Increase in time spent on social networks in ’08, surpassing e-mail (Pew Internet, March. 2010) (Nielsen, 2008)
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Social media adoption trend
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Or more interactive format…
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Impact of social media adoption
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Social media can influence program development Anecdotally strong, but hard to correlate buzz with rating Could work best for niche shows rather than popular shows with large audience Impact of social media adoption
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Engagement and Marketing Potential More buzz, more ads Could warm up or facilitate the social media community Could use anecdotes in creative ways
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Your strategy Analyze impact on your shows Select right platforms Link social media to marketing and promotion campaign Holding onto attention is as important as getting attention
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Thank you tonychoi@techfordev.com www.tfdglobal.com
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