1. “Everything should be made as simple as possible. But not simpler.” -Albert Einstein

2. http://instagr.am/p/ nm695/

3. Today we will try to answer these questions… 1.What is (and what isn’t) social media? 2.Should we be using social media? 3.What time is lunch? 4.How can we use social media to better communicate with our audience? 5.What if someone says mean things about us? 6.Isn’t this just a waste of staff time and a distraction from our core mission? 7.How much time does social media take to use? 8.Who are the experts at this?

4. Social media is…

5. Content

6. Social media is… Content RELATIONSHIPS

7. Social media is… Content RELATIONSHIPS Multi-Media

8. Social media is… Content RELATIONSHIPS Multi-Media Pertinent

9. Social media is… Content RELATIONSHIPS Multi-Media Pertinent FUN!

10. Social media is… Content RELATIONSHIPS Multi-Media Pertinent FUN! NOT GOING AWAY

11. Social media is… Content RELATIONSHIPS Multi-Media Pertinent FUN! NOT GOING AWAY GROWING

12. Social media is… Content RELATIONSHIPS Multi-Media Pertinent FUN! NOT GOING AWAY GROWING SOCIAL

13. so-cial [soh-shuhl] Living or disposed to live in companionship with others or in a community, rather than in isolation.

14. Small group activity Does your agency currently have a social media strategy? (do you know what it is) Does your agency have a social media use policy on work time? (what is it) Are you currently personally using any social media? (which outlets) Is your agency currently using any social media? (which outlets)

15. Report out

16. LUNCH!

17. Who is your intended audience? Who do you want to have a conversation with? Parents

18. Who is your intended audience? Who do you want to have a conversation with? Parents Teens

19. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes

20. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues

21. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers

22. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public

23. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students

24. Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students Donors

25. What does that audience have to say to you? What do you have to say to them?

26. Are you where the conversation is happening? Are they Tweeting? Are they blogging? Are they on Facebook? Are they watching videos? Are they looking at pictures? Are they creating THEIR own media?

27. Do you have a message crafted? Don’t text and drive Drink 1% milk Exercise 30 minutes per day Have family dinners Save the whales Donate to our fund Vote for Pedro

28. Do you need their input or action? Get out the vote Attend school board meeting Come to town hall meeting Take our survey Call us if you need help with your recovery Are you outraged? Send us a check

29. Can you and are you willing to respond to their input? I need help I hate you guys You never returned my call You guys are idiots You guys are great Visit my web site to learn how to make money from home Go here for male enhancement pills

30. http://www.globalnerdy.com/2008/12 /30/the-air-forces-rules-of- engagement-for-blogging/

31. http://area2oh3.com/post- response-assessment-agency- version/

32. How does this fit our mission? KPBS Radio, San Diego: Texting Service Aims At Keeping New Moms And Babies Healthy CNN “the Chart” blog: Texting program to help teens quit smoking Social Work magazine, April, 2010: Social Networking in Addiction Recovery — Raising Hopes, Concerns

33. How does this fit our mission? Addiction Recovery mobile apps Links to parenting articles and other resources PSA distribution via tumbler, youtube, etc

34. How does this fit our mission? http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting

35. www.youtube.com/mcrud2

36. Isn’t this going to take up a lot of our valuable staff time?

37. Where are you? Where do you want to be?

38. 38 Source: http://bit.ly/9NBmcchttp://bit.ly/9NBmcc

39. ONE WEEK OF WEB 2.0 Source: Image from http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html

40. DO: Have a social media strategy DON’T: Wait until your strategy is done to get started

41. DO: Plan long term DON’T: Forget that trends are changing FAST

42. DO: Pay attention to your feeds DON’T: Forget to listen. And talk back

43. DO: Sound off on important topics DON’T: Whine, complain, or be mean.

44. DO: Let people know what you are up to DON’T: Only promote yourself

45. DO: Let your passion be known DON’T: Go to far with letting your passion be known

46. DO: Starve your agency for the sake of your social media efforts DON’T: Starve your social media efforts

47. DO: Join the conversation DON’T: Join the conversation just because I said so

48. General social media resources www.mashable.com http://www.youtube.com/nonprofits http://www.pewinternet.org/ http://www.kff.org/entmedia/internet.cfm http://www.kff.org/entmedia/internet.cfm (Kaiser Family Foundation internet& health study) http://www.ladonnacoy.com/

49. Prevention Network social media links www.twitter.com/kendail www.twitter.com/pnmichigan https://www.facebook.com/pages/Prevention- Network- Michigan/340383004922?ref=ts%3F7%2C15 https://www.facebook.com/pages/Prevention- Network- Michigan/340383004922?ref=ts%3F7%2C15 www.facebook.com/mcrud96 https://www.facebook.com/pages/Parenting- Awareness-Michigan/344643609571 https://www.facebook.com/pages/Parenting- Awareness-Michigan/344643609571

50. Or, the old fashioned way Prevention Network 800-968-4968 kend@preventionnetwork.org