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Published byRoger Harris Modified over 9 years ago
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PANELISTS DAN LEHRMAN SAM RITCHIE MICHAEL SEMANCHIK MODERATOR SARAH LEDDY #Innocence Using Social Media to Promote Campaigns and Spread Awareness
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Social Media and Advocacy Engage your followers Grow your audience/list Raise awareness Earn media Pass policies/legislation
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Social Media: Facebook
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Facebook is currently the social media platform with the most engaged users. Content that works well includes: Breaking news Photos Videos Stories of injustice
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Social Media: Twitter
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Engagement on Twitter is about 1/5 of what it is on Facebook, but easy sharing in the form of “re-tweets” means reaching new audiences. Breaking news Links to video, audio, news stories Content headlines with a link Events/Announcements Vine is new, but catching on quickly
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Social Media: Instagram
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Instagram has surpassed 300 million users, with 75 million using the site daily. 13% of Internet users have an Instagram account and 53% of U.S. 18-29 year olds use Instagram daily.
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Advocacy Actions attract most engaged supporters and allow you to collect contact information. Letter to target (e.g. Legislator, Governor) Petition Pledge Letter to exoneree
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Analytics
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THREE KEY AREAS EDUCATIONAL EVENTS POLICY INITIATIVES ENGAGING & SHAMING PUBLIC OFFICIALS Social Media: Policy/Innocence Legislation
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Educational Events Release of Governmental/Educational Report
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Educational Events (Cont.) Community Forums Organizing the Event Highlighting Speakers/Co-Sponsors Live Tweeting Event/Comments
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Educational Events (Cont.) Exonerations/Releases Releasing Pictures/Video Create FB event to provide background Using social media to circulate traditional press
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Educational Events (Cont.) “Making an Event” Exoneration Anniversaries/Key Court Decisions (or Inaction) Popular Holidays
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Policy Initiatives Introduction of a bill Committee Hearings Passage through a committee
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Policy Initiatives (Cont.) Floor Votes Legislative Passage Governor Sign/Veto
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Engaging/Shaming Public Officials Thanking Stakeholders/ Politicians/ Exonerees/ Public Action Alerts Posting Videos/Pictures Support for case/pardon/clemency/legislation
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Rodney Reed Campaign
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Innocence March Facebook Photos Text Articles Twitter Video Blog Reddit Hashtags Website SEO Change.org
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Kim Long Promotion CBS LA Relationship Story on CIP Website Press Releases
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Live Tweeting Events Possible Events NAS Press Conference Exonerations Congressional Hearings This Conference Anything else with substantial press Network Approach Form a unified front RT/Mention other IPs Benefits Twitter Real Time Exposure on Issue Generate Additional Media Become a source on a particular topic
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Exoneree Social Media
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Exoneree Social Media (cont’d)
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