1. 2011 Economic Survey Presentation Las Vegas, Nevada Thursday, December 1 & Friday, December 2, 2011

2. Who’s in the Audience? Designer/Producer – participated in 2011 survey D/P – participated before but not in 2011 D/P – never participated in this survey Other membership segments

3. Presentation Format Presentation of selected data –Small portion of all that is available in report –2011 or multi-year trend –Uses 3 size groups for most ( $25M) Discussion Encouraged! –Is there a trend in the data? –How does this data or trend reflect and impact our operations? –Similarly, how do they reflect and impact the greater industry?

4. Participation & Process 44 Exhibit Houses (down from low 50s) Data from year 2010 Online entry format Confidential Independent CPA reviews and validates Only participants receive full report

5. Thanks to Our Sponsors

6. Why Participate? Compare your results with industry peers Provide data to clients supporting your competitiveness in the industry Benchmark and control your expenses Track your growth rate compared to similar- sized organizations Provide realistic financial ratios to lenders benchmarked against similar organizations

7. Sales Diversification New Exhibits I&D / Services Program Maint. Graphics Transportation Rentals Perm. Envs. Storage Retail / Mktg / Events / Other

8. Exhibit Prices: Inline, per 10 feet

9. Exhibit Prices: 20x20 Island (in 1000s)

10. Storage “Published” rate: 17 – 26 cents per cu. ft. Actual rate typically + or – 2 cents, using the annual price and space used for a property scenario Storage revenue covers $5.42 to $10.69 per square foot of facility space dedicated to storage

11. 2011 Operating Statement Where does the sales $ go?

12. Productivity: Sales per Employee (in 1000s)

13. Productivity: Sales per Payroll Dollar $3 $4 $5

14. Job Creation 0 50 150 200 (Employee Count) 100

15. House Accounts 0 10% 30% 70% (% Sales with No Commission) 50%

16. Sales Compensation Cost 0 6% 9% 15% as % of Sales 12% 3%

17. Healthcare Typical Healthcare Cost per Employee: $5,700-5,900 Usually, 70-90% of employees are in plan, with 40-50% including dependents

18. Days Sales Outstanding (Accts Recv / Sales*365)

19. Historical Performance: Sales (in Millions)

20. Thank you! Take advantage of a valuable EDPA member benefit and participate in the Economic Survey in 2012!