1. EMAIL MARKETING: SOCIAL MEDIA’S BACKDOOR TO REVENUE David Olsen - Winning Group 1

2. ABOUT.ME/DAVIDOLSEN David Olsen - Winning Group 2

3. 3

4. 4

5.  Social Media isn't a sales channel  Email: The Trojan horse of social media ROI  Adding tricks to this pony David Olsen - Winning Group 5 AGENDA

6. David Olsen - Winning Group 6 *Sensis Yellow Social Media Report 2012

7.  Disengage with your brand  Break up the relationship  Start seeing your competitors David Olsen - Winning Group 7 SALES MESSAGES ON SOCIAL MEDIA CAUSE CUSTOMERS TO:

8. David Olsen - Winning Group 8 NO.

9. David Olsen - Winning Group 9 Nielsen 2012 Australian Online Consumer Report

10. David Olsen - Winning Group 10

11. David Olsen - Winning Group 11 *Sensis Yellow Social Media Report 2012 YOUR CUSTOMERS ARE TALKING

12. David Olsen - Winning Group 12

13. David Olsen - Winning Group 13 WHAT WOULD YOU COOK WITH GLEM?

14. David Olsen - Winning Group 14 WHAT WOULD YOU COOK WITH GLEM?

15. David Olsen - Winning Group 15 WHAT WOULD YOU COOK WITH GLEM?

16. David Olsen - Winning Group 16 WHAT WOULD YOU COOK WITH GLEM?

17. David Olsen - Winning Group 17 FACEBOOK DRIVES EMAIL REVENUE TROJAN

18. David Olsen - Winning Group 18 THE MODEL 1)Use campaigns (giveaways) on Facebook to: 1)Increase your fan base 2)Drive eDM subscriber growth 2)Offer discounts via eDM 3)? 4)Profit! Why isn’t everyone doing this??

19. David Olsen - Winning Group 19 ADDING TRICKS TO THE PONY

20. David Olsen - Winning Group 20 WORD OF MOUTH (MOUSE...) CAMPAIGNS

21. David Olsen - Winning Group 21 CREATE SOCIAL REVIEW CONTENT

22. David Olsen - Winning Group 22 ENCOURAGE SHARING Include “Retweet This!” Snippet in Email

23. David Olsen - Winning Group 23 QUESTIONS?