5. Benefits Free! Most of the population is using it! Easy to use Pertinent/exciting information is delivered instantly. Fun

6. What is out there? Twitter Facebook Blogs Countless others (MySpace, wikis, etc) Tip: Master one thing at a time. It is easy to get overwhelmed.

7. Facebook Facebook is a valuable communication tool. It should be used for appropriate, uplifting communication. (Otherwise stated by myself to the students: Use it for good, not evil.)

8. Meet people where they actually are.. Email Web Facebook Twitter Blogger RSS Feeds

9. Strategies It is about desire and outreach. Have the desire to reach the community and build relationships. Connect people who are in the same “community” to build excitement.

10. How will Schools use it? Daily Notices Newsletters Date Reminders Answering Student/Parent Questions Student Achievements Activities/Extra-Curriculars Special Events

11. Create a buzz about…… PTL Principal Athletics Academic teams Confirmation classes New member information

12. Policies They are crucial. Remember that social media is internet based. Can be scary and intimidating (pictures, last names of students) You have to be so careful of what you put on these sites in regards to your organization.

13. A new law in Missouri places restrictions on the amount of contact teachers and students can have online, particularly as it deals with private messages and interaction. The law pertains to public school teachers and personnel only. One section in SB 54 forbids teachers from communicating privately with a student using a non-work social media account or website. Any discussions conducted between a teacher and student online must be completely public and transparent..

14. For example, if a teacher has a personal Facebook account and “friends” a student, any message on that account to that student that’s not accessible publicly is a violation of state law. While a student, parent or teacher could theoretically all be “friends” in the social network, that fact alone doesn’t make communication between the student and teacher legal. If the teacher sends the student a message privately on the system, or replies to a private note from a student — even if the inquiry is a practical one asking about a homework assignment or topic being discussed in class — that educator would be breaking the law if that message can’t be seen by everyone.

15. WHO ELSE DOES THE EFFECT? And that goes for all non-classroom educators as well, including principals and administrative personnel. According to the law, sponsored by Missouri Sen. Jane Cunningham, R-Chesterfield, Missouri school districts are required to have a communication policy in place by Jan. 1, 2012, regarding teacher- and employee- student communications, including verbal and nonverbal speech and use of electronic media as it pertains to SB 54. The bill, called the “Amy Hestir Student Protection Act,” is named for a woman who testified that she was manipulated into having a sexual relationship with an educator while in junior high school. Cunningham said the legislation was drafted initially to make sure that a Missouri school district that fires an employee for sexual misconduct is liable for similar activity if the person is hired at another school district in the state and engages in similar behavior.

16. http://www.senate.mo.gov/11info/BTS_Web/ Bill.aspx?BillID=4066479&SessionType=R

17. Immanuel Lutheran School 632 E Hwy N Wentzville, MO 63385 PHOTO RELEASE FORM Dear Parent/Guardian, In an effort to promote and market the school in various venues and publications, we will feature our school and school children periodically in marketing materials or internal materials. Please indicate the following for your child. YESNO CLASSROOM BLOG- I give permission for a photo/video of my child to be used on a teacher blog. PRINCIPAL BLOG- I give permission for a photo/video of my child to be used on the principal’s blog. INTERNET/WEBSITE- I give permission for my child to be featured in photographs and/or videos to be used on the school website. SCHOOL PUBLICITY- I give permission for my child to be featured in photographs and/or videos to be used in flyers/publications to promote Immanuel Lutheran School. Your child’s first name may accompany the photo, but no last name or address will be included with your child’s picture when publishing on the Web. Please be sure to complete one form for each child in your family. A form should be turned in to each classroom teacher. Student Name_______________________ ____ Grade_________ Teacher _____________ Parent Signature _________________________________ Date ______________

18. LESA Lesastl.org New technology curriculum

20. Do you want to live in an engaged local community Schools (and churches) can lead the way!

21. Advice Do Not Wait-technology will NEVER stabilize. Inclusion will NOT happen without your initiative. Connect with other professionals across different schools to exchange ideas. Opportunities-classes/students promoting online promotion/learning.

22. Where do I start? Designate the Administrator of the site. Identify two or three goals. (ex.policy) Make sure you have someone to monitor and update. (If it is “fast” information. People expect it to be correct.)

23. “We don’t have a choice on whether we DO social media, the question is how well we do it.”-Eric Qualman

24. Things to think about Staff is following your school policy in regards to social media. Represent us well! Be aware that the general public view this site as “the voice” of the school. Consider what you say before you say it-(It will be there a LONG time!) Respect copyright Be respectful.

25. Continued Stick to your area of expertise. ( Ex. Encourage people to vote, but don’t tell them who to vote for!) If it is official communication that you publicize at school, follow through…

26. How do I control this? Adhere to your policy guidelines. Clearly identify social media pages as the official account for the school. Seek to have unofficial accounts closed. Highest security settings. Report inappropriate use Educate (staff, students, parents)

27. http://ilcswprincipalspage.blogspot.com/ https://www.facebook.com/#!/pages/Immanu el-Lutheran-Wentzville/113032118787 https://www.facebook.com/#!/pages/Immanu el-Lutheran-Wentzville/113032118787 https://twitter.com/#!/PrincipalDolak https://www.facebook.com/#!/groups/23756 9339622800/ https://www.facebook.com/#!/groups/23756 9339622800/

29. Sharing and Discussion

30. Questions?