3. Why the potential of social media is vast. Is social media the poor relation or rich uncle? – who’s using it? A Profit making strategy Tips and tactics 3

4. yearplatform 2012Pinterest 2011Google + 2008 Groupon 2007 Tumblr 2006 Twitter 2005 YouTube 2004 Facebook yearplatform 2003 Wordpress 2001 Meet-up 1999 Blogger 1995 Classmates 1971 First email 1995 Classmates 1971 First email

5. 3.9m UK active users. 24m UK active users.

6. Reach potential 24m uk users 15m uk users

7. SM contribute to profit? Remember, you can lead a horse to water, but you can’t make them drink. Let them know where the water is in order to get them there so they have to choice to drink. And, getting them to drink is another part of a B2B marketing integrated strategy!” @GerryMoran

8. Reach more people = more potential sales = more profits.

9. Maersk – Container Line Award winning campaign

10. Entrepreneur & Investor services

11. Accountants Accenture – global. MJF Accountancy - Liverpool

12. Coffee and teashops Gourmet Coffee Exchange Flags Tea Parlour, Mathew Street

13. New ideas in B2B Square

14. Who is advertising? E-Marketer. December 13

15. Goal achievement = profits. Typical marketing goals: Build an email opt in list Improve customer service Build community/stakeholders Be a trusted ‘go to’ source Increase brand awareness Be trusted

16. Typical conversion steps Picture by cargocollective.com Increase engagement Download free report here

17. What gets measured gets done Typical measures Likes/followers Engagement Actions e.g. click Taking step to demonstrate potential for lead nurture Trial Conversions

18. Tools and tips The content calendar Sheduling platform Right brain + left brain thinking

19. More helpful tools Find topics of interest http://addictomatic.com/ Manage twitter https://www.socialoomph.com/ Manage twitter https://www.socialoomph.com/ Run competitions https://woobox.com/

20. Tips Linked-in Add a personnel page Highlight services and thought leadership Participate in a group Post status updates Post a blog

21. Tips for content

23. Conclusion Social media becoming more commercial – much untapped potential Requires right and left brain thinking With strategy and purpose it can contribute to profit