1. Willingness of young people to participate in community events Based on three surveys about ECoC Adrienn Bognár, University of Pécs

2. The aim of the presentation To introduce young people’s attitudes to ECoC, their willingness to participate and how they could, with their creativity, contribute to the success of ECoC. Using the results of three surveys (2007, the beginning of 2009, September 2009) Adrienn Bognár, University of Pécs

3. About the three researches 1. 2007: Department of Sociology at the University of Pécs 600 respondents from three faculties of the university (Medical School, Faculty of Business and Economics, Faculty of Humanities) Self-completion questionnaires Aims: - f ind out the extent of knowledge - e xtent of interest, o pinion about the effects - w hat extent they would want to be involved Adrienn Bognár, University of Pécs

4. About the three researches 2. Beginning of 2009: Sien Foundation, the „Pólusok” Social Science Association 399 young people of Pécs (18-35) 3. September 2009: Department of Sociology at the University of Pécs 100 students of sociology and social studies Adrienn Bognár, University of Pécs

5. The students’ opinion is important The students are not just the recipients of the local cultural capital, they enrich it with their creativity, ideas and with their open-mindedness Relevant target audience The students will benefit from the ECoC Adrienn Bognár, University of Pécs

6. Interest of youth about ECoC (2007) The students, who are residents of Pécs are more interested in the project, than those who only study here. Adrienn Bognár, University of Pécs 81%

7. The sources of information SourcesGather information 2007 Would gather information 2007 From the internet51,9%49,4% From friends33,3%8,7% From the local media26,7%28,9% From the nationwide media22,5%39,0% From the University8,2%48,5% Adrienn Bognár, University of Pécs - Special attension to the websites - To use the University’s website

8. Information about the other ECoC towns (2007) Adrienn Bognár, University of Pécs

9. What the ECoC means to the youth (2007) Adrienn Bognár, University of Pécs

10. The support of the ECoC (2009) The vast majortity of the 18-35 year old age group (third-fourth of them) rather or completely agree that Pécs deserves the title of ECoC.

11. Expected impact (2007) Four-fifths of the students figure, that this project will have long term impact on the life of the city Adrienn Bognár, University of Pécs

12. Expected long term impact after 2010 (2009)  colourful and lively cultural life (87%)  easier to find a job (20%)  the creative industry will improve (16%)  contemporary artists will have more assignments (15%) Adrienn Bognár, University of Pécs

13. Taking upon tasks in ECoC 2007: 32,8 per cent of the students 2009: 29 per cent of the youth of Pécs 2009: 49 per cent of the students Most of them would take a share of the tasks with organizing giving information interpreting handing out leaflets „anything” As volunteers Adrienn Bognár, University of Pécs

14. Ideas about programmes (2009) Screen lightdrawing on the wall competition Graffiti competition Introduction of students’ inventions Street-art exhibition Carnival Series of discussions where scientist of the same field would dispute their different views on a certain topic Adrienn Bognár, University of Pécs

15. Slogans Be there, where the attention of Europe is Pécs - our city, the city of Europe Pécs - the bottom of the Mecsek, the top of Europe Pécs the capital of the CoolTour and YOUR capital Pécs now Pécs is much more than a city. I t is THE city. Pécs, the protean city with a history of more than 1000 years (Pécs, a city with 1000 faces and a history of 1000 years) Pécs- where culture enchants you Adrienn Bognár, University of Pécs

16. Summary a significant proportion of youth and the university students would contribute with deeds and ideas it is highly important to mobilize the youth without their ideas and creativity a much poorer, and a much duller ECoC would welcome the interested visitors Adrienn Bognár, University of Pécs

17. Thank you for your attention! Adrienn Bognár, University of Pécs