1. GET YOUR BOOK LISTED ON SEARCH ENGINES AND BOOK INDUSTRY DATABASES Renée RegisterRebecca Albani

2. Metadata is … a set of data that describes and gives information about other data … What is metadata? Metadata is … a file of information, which captures the basic characteristics of a data or information resource. It represents the who, what, when, where, why and how of the resource.... Metadata is … information about a piece of content. Metadata describes other data. It provides information about a certain item's content. Metadata means data about data. Metadata is used to describe the context, content and structure of materials. Blah blah metadata yadda yadda metadata …

3. So, what is it and why do I care? Here’s the must-have data to support these needs. Metadata for content description (Title, Author Summary, Subjects, etc.) Metadata for item description ( Format, Number of items, Run time, etc.) Metadata for commerce (Price, On-Sale Date, Territorial Rights, etc.) Identifier(s) (ISBN, EAN, etc.) Metadata is essential to 21 st century commerce for all product types. For effective selling, provide information (metadata) to fully support: Product description User discovery, selection, and purchase Business and commerce needs And, if you want your product to stand out in the marketplace, include: Evaluative metadata (Reviews, Awards, etc.) Author information (Author biographies, Author Awards, etc.) Any other information that adds value or supports search

4. The role of metadata in online discovery It’s everywhere! Name Video Color, Size, & Width Color, Size, & Width Price Identifier Brand Product images Reviews

5. The role of metadata in online discovery It’s everywhere! Size Specifications Price Type Brand Reviews Price Identifiers Product image Feature

6. The role of metadata in online discovery It’s everywhere! Name Product image Brand Price Description, Features Color Identifiers Amount/Size

7. The role of metadata in online discovery It’s everywhere! Description, Features

8. The role of metadata in online discovery Books Title, subtitle, author Format, Imprint, Run time, # of items, Pub date, ISBN (identifier) Price Format (binding), Imprint, # of pages, Pub date, ISBN (identifier) Title, subtitle, author Price Cover image

9. The role of metadata in online discovery Books Author bio Other books by the author Summary Author bio Other books by the author Summary

10. The role of metadata in online discovery Books

11. The role of metadata in online discovery Books

12. The role of metadata in online discovery Books

13. Comparing Some Basic Product Metadata Shoes and Books BOOKS Product image Publisher Title ISBN Price Product form Subject/Genre SHOES Product Image Company Name SKU Price Color, Size, Material, Width, Heel height, etc. Styles, Occasion, etc.

14. Core Metadata Elements For Books To fully support customer and business needs include: Metadata for content description (Title, Author Summary, Subjects, etc.) Metadata for item description ( Format, Number of items, run time, etc.) Metadata for commerce (Price, On-Sale Date, Territorial Rights, etc.) Identifier(s) (ISBN, EAN, etc.) To stand out in the marketplace include: Evaluative metadata (Reviews, Awards, etc.) Author information (Author biographies, Author Awards, etc.) Any other information that adds value or supports search

15. The Core Metadata Elements Product Metadata Best Practices (bisg.org) Updated 2011 version, Approval Pending Standard Product Identifier ISBN 13/GTIN 13/EAN 13 Content Description Title/Name of Product Contributor(s) Publisher/Imprint/Brand Name Publication Date BISAC Subject(s) Language(s) of Product Content Series/Set Information Edition Information Intended Audience for Product (ONIX Audience code/Age/Reading level) Illustration and Multimedia Details Textual Description of content and Other Text Content (May include Table of Contents, Excerpts, etc.) Digital image of product Item Description Product Form (Format, Binding, Packaging, Digital Information) Extent (Page count/Running Time/File Size) DRM/Usage Constraints Weight and Dimensions Number of Pieces Commerce Price(s) Publisher Proprietary Discount Code Publisher Status Code Product Availability Code Territorial Rights Bar Code Indicator Strict On-Sale Date Return Code Case Pack/Carton Quantity Distributor/Vendor of Record Related Products

16. How Consumers Use Metadata

23. COMING SOON! THE METADATA HANDBOOK: A BOOK PUBLISHERS GUIDE TO CREATING AND DISTRIBUTING METADATA FOR PRINT AND EBOOKS BY RENEE REGISTER AND THAD MCILROY PUBLICATION DATE: JULY 2012 THEMETADATAHANDBOOK.COM Renée Register datacurate.com reneeregister@datacurate.com

24. GET YOUR BOOK LISTED ON SEARCH ENGINES AND BOOK INDUSTRY DATABASES What is your goal? Who can help you? Good and Bad Metadata Marketing Online Rebecca Albani