2. Worldreader — Worldreader is a not for profit organisation that promotes reading, right across the developing world —We are building a sustainable model so that wherever you can get a phone call, you can get a book. — We use simple, affordable and accessible technology and up to now we work on two platforms: 1. E-readers – great reading experience, low penetration (but growing) 2. Feature phones – good reading experience, enormous penetration (and growing) — Both of the Worldreader reading platforms function well in areas where connectivity is basic (2G or EDGE) thereby impacting the largest group of persons in-need on the planet. This is transformational

5. Delivering books over… The Worldreader Everywhere Model …millions of people who are illiterate or poorly literate, creating ….. + …a self sufficient population of leaders, doctors, teachers, entrepreneurs and much more …two existing digital platforms, to…...existing 2G mobile connectivity, on …

6. Optimizing for existing infrastructure: Why 2G is our preferred route to end-user

7. And among mobile phones: Why feature phones are our preferred route to end-user

8. Worldreader has more than 100 publishers and authors signed up from both the developed and developing world To date more than 1750 books digitised of which over 1000 are from Africa

9. Results – e-readers After 1 year: Improvements in students’ English skills Primary school students in Ghana tested using the West African Examination Council’s English subject test Dramatically increased access to books Pre: 3.6 books/student in home Post: 107 books/student “Reading is the single most critical skill in early education. Children without reading skills are on a lifetime trajectory of limited opportunity” - USAID

10. Results – e-readers From the USAID iREAD Report Taking books home Since students could prepare for classes, they were familiar with topics, making it easier and faster for teachers to explain concepts. Affecting whole families Since … study participants have an average of 5 siblings, the e-reader’s reach potentially extended to many people beyond the device’s owner. Improved self- expression Through the e-readers’ dictionary capabilities, students have increased their vocabulary and improved their spelling…. Teachers also observed that students express themselves more analytically than before. Increased engagement with reading A majority of students expressed that they never became bored of the e-reader.

11. Country: Ghana Current:1200 e-readers Model: Individual Country: Rwanda Current: 50 e-readers Model: Library Country: Uganda Current: 100 e-readers Model: Classroom Country: Kenya Current: 1000+ e-readers Model: Individual, Classroom, Library Country: Tanzania Current: 60 e-readers Model: Classroom Country: Ethiopia Soon: 50 e-readers Model: Library + future partners in Malawi, S. Africa, Zimbabwe We reach more than 10,000 children and have delivered almost 500,000 e-books E-readers Current projects

12. Worldreader Mobile in test but has achieved enormous word of mouth reach 534,000 Total readers/month 19.5 MILLION Pages read/month which is equivalent to… 17,000 200 page books read/month Key Metrics My books Search Top 10 Children’s Education Career Romance Health Language We have detailed data on many of our users, by country, including books read, number of pages read, time spent reading, device used etc

13. Worldreader Mobile Meet the readers On average our readers are: Male (82%) Young 16-35 (90%) Student (41%) Our most active readers are: Female (70% of active users) *Based on user data and proprietary user research conducted via Worldreader Mobile with over 20,000 participants (Sep 2012) Mr. Average Reader Miss Active Reader

14. Worldreader Mobile Building authority in m-reading and m-education with ongoing research Year long research project started in Dec 2012 Goal: how to design successful m-reading programs and discover where biggest opportunities are for advancement of literacy using m-reading

15. Worldreader Keys to success: World-class partners