1. Digital Television (DTV)

2. December 31, 2006 is the deadline for conversion from analog to digital television broadcasting It couldn’t be met So George W. Bush extended it until February 17, 2009.

3. DTV “Any technology that uses digital techniques to provide advanced television services such as high-definition TV (HDTV), multiple standard definition TV (SDTV), and other advanced features and services.”

4. HDTV Represents the highest pictorial and aural quality that can be transmitted through the air.

5. SDTV Standard Definition TV Can be transmitted along with or instead of HDTV 5 SDTV channels in the space of 1 HDTV channel

6. What Happened? Japan Europe United States

7. DTV Formats FormatActive LinesPixelsAspectAdapter HDTV1080192016:9CBS,NBC HDTV720128016:9ABC SDTV48070416:9 4:3 FOX

8. Progress 1998 – 24 stations 2002 – 1315 stations 2006 – 1698 stations

9. Consumers 12% of U.S. homes had an HDTV set in 2005 Midsized TVs sold after March 1, 2006 must have a DTV tuner Plug-and-play standard should eliminate need for set-top box 90% of consumers have heard of HDTV

10. Display Types Direct-view CRT Plasma Display Liquid Crystal Display (LCD) Digital Light Processing Projector Liquid Crystal on Silicon

11. Consumer Male 35-54 years old $100,000 a year income

12. Things to Ponder Digital television will eventually replace analog transmission DTV cost = $1500 DTV picture is either perfect or not there Only about 33% of households will be able to handle HDTV in 2006 Manufacturers are the key