1. Taggin’ Tallinn! Blending virtual and physical presence in the city

2. Project nature Laboratory of: locative media public contributions social software new mobile technologies mobile interfacing

3. Project umbrella A core concept and technology from which emerge new: content concepts student projects open source culture technological extensions Newer ready!

4. Spraying graffiti not encouraged

5. Add a virtual tag GSM GPS map-click X Mauri was here! 59°43.7’N 24°74.3’

6. Submit content SnapSend Submit content

7. Choose community CancelSelect Choose content community

8. Content community Community of peers Has a moderator Own rules of e.g. membership, acceptance, priorization and evaluation -> game!

9. Establish a new content community Your tag content not fitting to any existing collection?

10. Choose perspective BackOK Choose your perspective

11. My Tallinn BackOK

12. Tags, blogs and communities Content community & ”game” = ontological dimension of the city Tag = X was here... Individual presence Coordinates Time Content link Community Blog = individual track

13. Hybrid coordinate system of Tallinn Blend: Geographical coordinates tracked by GSM, GPS, or manually associated with Content collection coordinates = Experiential coordionates

14. Community and social software New tag contents: peer-evaluated moderated accepted/rejected competed elaborated jointly Immediate p2p communication facilitated

15. Technical background: Soft ontology Numerical and spatial conceptualization Dynamically adaptive dimensionality Allows degrees of relevance Allows multiple-perspectives to data

16. Dealing with complexity Soft ontology allows individual perspectives and foci = filtered view Automated statistical means of integrating similar collections Built-in competitive mechanisms (within community, between communities)

17. Goals Promoting Tallinn Promoting mobile & locative technologies and services Stimulate open source community & innovation Generate study projects New revenue logics Indirect boposts to economy

18. Role of the city? Facilitate citizen’s and visitors own contributions Provide historical backgrounds, facts etc., embedded in TT as content collections Promote the city using TT

19. Core challenges Initial challenges Location technologies Legal solutions Soft ontology management Web & SMS interfaces Social software Server & Database solutions

20. Funding sources Virtual Tallinn (Tallinn Cultural Capital 2011) Operators (-> more traffic) Mobile manufacturers (more interest towards localization and navigation) Location-based database industry

21. Related projects Positium Tallinn project Katumuisti (Street memory) Yellow Arrow Visby Under Merkitys-Meaning many more...

22. Example concepts The project supports a range of location-based concepts Brainstorming wiki