1. When Seconds Count… Physician Anesthesiologists Save Lives.™ Endeavor Update – Policy and Advocacy Presented by Joe LaMountain Date: 04/28/2014

2. Agenda When Seconds Count TM …Why Now? Key Research Findings Key Message Review Member Toolkit How You Can Help Call to Action Discussion Survey

3. When Seconds Count TM … When Seconds Count TM … is an educational endeavor designed to educate the public, policymakers, and the healthcare community about the critical role that physician anesthesiologists play before, during and after surgery.

4. When Seconds Count TM … Why Now? Increased public conversations about physician-led care States opting out of physician-led anesthesia care requirement Ongoing risk of elimination of Medicare supervision requirement (national opt- out) Potential changes in Veterans Affairs policies

5. Key Findings

6. The public and policymakers do not know anesthesiologists are physicians Routine vs. Emergency Procedures Quality, Quality, Quality Credibility: The Power of your Personal Story Key Research Findings

7. Public does not know anesthesiologists are physicians

8. Many policymakers do not know either

9. Routine vs. Emergency Procedures

10. Physicians win when it’s critically important

11. Policymakers agree

12. Quality is King

13. Physicians Own Quality

14. Credibility: The Power of your Personal Story

15. Key Messages

16. Despite advances in medicine, every procedure and surgery has risks. When seconds count, when medical emergencies or other complications occur unexpectedly, physician anesthesiologists draw on their comprehensive medical education, years of clinical training and experience to make critical decisions that can save lives before, during and after surgery.

17. Key Messages Nurse anesthetists play a valuable role on the Anesthesia Care Team but cannot replace a physician. Physician anesthesiologists complete nearly double the education and 10 times the clinical training of nurse anesthetists. There is no comparison.

18. Key Messages Physician anesthesiologists are dedicated to providing all patients, including our nation’s veterans, with safe, high-quality care and oppose any policies that eliminate physician- led, team-based care and may jeopardize patient safety.

19. Messages in Action  Always refer to yourself as physician anesthesiologist  Focus on your response to emergencies or critical decisions you made to resolve emergencies  Emphasize quality of the care and the difference in your education and training  Share your personal “close call” story of When Seconds Count

20. I am a physician anesthesiologist

21. Comprehensive Medical Care It’s more than just putting a mask on someone’s face.

22. Education and Training

23. Share your personal “close call” story

24. Resources

25.  Provides information to ASA members, policymakers, public, and media  Highlights how you can get involved in endeavor  Gives access to toolkit resources Website (asahq.org/WhenSecondsCount)

26.  Internal Message Map  Outlines overarching and key messages  Provides proof points Member Toolkit

27.  Brochure  Importance of patient- centered, physician- led care  Facts on quality of care, education and training  When Seconds Count™ stories from ASA members Member Toolkit

28.  Cost fact sheet  Education and training fact sheet  Policymaker FAQ Member Toolkit

29.  Infographic

30. Legislative Conference Advertisement Features patient story Placed in National Journal, WTOP radio, Facebook, Politico Provided as leave- behind for federal and state elected officials

31. Calls to Action

32. How Can YOU Help?  Use key messages:  Physician anesthesiologist  Emergencies  Education and Training  Quality of Care  Share your personal “close call” story  Attend a LSTP session  Participate in webinars  Most importantly…

33. Educate your Colleagues  Communicate with peers  Share information about When Seconds Count, raise awareness and use of key messages  Provide to group practices, include in newsletter, distribute information at meetings

34. April: Call to Action Distribute the ASA ad leave-behind to colleagues Ask them to share with their elected official (state and federal) Include on your website or post on social media Highlight in your SCS newsletter

35. Discussion

36. Additional Webinars - Mark Your Calendars Thursday, June 26: Colleague Engagement Thursday, August 28: Social media and public awareness Thursday, September 25: ANESTHESIOLOGY TM 2014 annual meeting

37. Post Webinar Survey Please answer our quick survey after the webinar: https://www.surveymonkey.com/s/GKKN7PX

38. Thank You