1. Chapter 3 Paradigms and Communication Theory

2. Paradigms and Communication Theory Paradigm Shift (see discussion of Kuhn, Ch. 2) Paradigm: Metatheory: Theoretical Perspective Paradigm Theory Type Theory

3. Metatheoretical Assumptions Ontology  Nature of reality  Human nature, etc. Epistemology  How is knowledge gained  How does knowledge “accumulate” etc. Axiology

4. The Subjective-Objective Dimension (Source: Burrell and Morgan, 1979: 3) SubjectiveObjective Ontology/ Epistemology

5. http://www.emeraldinsight.com/fig/1600110302002.png

6. The Subjective-Objective Dimension NominalismRealism ontology Anti-positivismPositivism epistemology IdeographicNomothetic methodology The subjectivist approach to social science The objectivist approach to social science (Source: Burrell and Morgan, 1979: 3) VoluntarismDeterminism human nature

7. Scientific key words Cause  Effect, influence, affect, lead to Factors, variables Predict Generalizable Analytic/reductionistic Quantitative (or qualitative)

8. Humanistic key words Contextual Interpretive Social construction Holistic Subjective Qualitative (usually)

9. The Social Change/Status Quo Dimension (Source: Burrell and Morgan, 1979: 3) Radical Social Change Regulation/Status Quo/Observation Axiology

10. Critical key words Power (struggles, etc.) Production and reproduction of social structures (like sexism, racism, classism) Empowerment, emancipation, resistence Social relations Ideology, hegemony Social change Qualitative or quantitative

11. Four Paradigms for Social Analysis (Source: Burrell and Morgan, 1979: 22) ‘Radical humanist’ ‘Interpretive’ ‘Radical structuralist’ ‘Functionalist’ SUBJECTIVEOBJECTIVE THE SOCIOLOGY OF REGULATION THE SOCIOLOGY OF RADICAL CHANGE

12. But usually only 3 in communication! (Source: Burrell and Morgan, 1979: 22) SUBJECTIVE OBJECTIVE REGULATION RADICAL CHANGE CRITICAL: Social change SCIENTIFIC: Predict/ Control HUMANISTIC: Observe/ Interpret

13. Building Communication Theory Chapter 3

14. Two debates in “Communication” 1977: Laws, Rules Systems 1983: Scientific, Humanistic, Critical Today’s debates? What would you find at a communication conference today? What do you find in the School of Communication at Illinios State University?