1. 1 Copyrighted material John Tullis InterWoven Content Management John Tullis DePaul Instructor john.d.tullis@us.arthurandersen.com

2. 2 Copyrighted material John Tullis Interwoven Background  Company  Founded 1995  Sunnyvale, California  190 employees  10/99 IPO  Products  TeamSite, OpenDeploy and Templating  Fourth-generation  Customers and Partners  100+ customers  Partnered with leaders in e- commerce and consulting

3. 3 Copyrighted material John Tullis Recent Analyst Quotes "As the market for content management tools covering the whole web development lifecycle expands, Interwoven's open architecture is ideally positioned to exploit this” Steve McClure, IDC Research, August 1999 "Interwoven addresses the often-overlooked challenges and complexities associated with managing, testing, and deploying large, complex Web sites with their TeamSite product," Michael Maziarka, CAP Ventures, August 1999 “ Interwoven's customer-centered design approach lends credibility to claims that sites can be up and running with their product in two weeks.” Harley Manning, Forrester Research, “Content Management Next Steps”

4. 4 Copyrighted material John Tullis Sample Interwoven Customers

5. 5 Copyrighted material John Tullis Sample Interwoven Customers by Industry Financial Services  AG Edwards  BankBoston  BancTec  Barclays Global  E*Trade  Ford Motor Credit  John Hancock  First American Financial  Minnesota Life Government  CIA  US Department of Education  US Department of Justice  US Postal Service Health  Blue Cross of California  Kaiser  PacifiCare  WellPoint Health Industrial/ Transportation  Boeing  Clorox  FedEx  General Electric  United Airlines  W.W. Grainger  Yellow Services Media/Entertainment  CondeNet  Discovery Online  Los Angeles Times  M-Path  Quokkasports  Sega  Viacom/Nickelodeon Retail/Wholesale  BestBuy  The Gap  MicroAge  Walgreens Technology  AltaVista  Ascend/Lucent  Cisco Systems  Electronic Arts  GeoCities  Hitachi  NCR  Network Associates  Nortel  Novell  Sun Microsystems  Tivoli  Xerox Telecommunications/ Utilities  Alltel  BellSouth  Salt River Project  Telia  TCI

6. 6 Copyrighted material John Tullis The Web Content Challenge  Not enough resources  Updating content / keeping it timely  Getting content from within the organization  Workflow / version control / multiple authors  Moving from static to dynamic  Synchronizing multiple sites Forrester Research - Managing Web Content - Feb 1999

7. 7 Copyrighted material John Tullis Content Management Context Knowledge Sources Delivery Systems Content Management Content Creation Tools / Repositories / Web Contributors Web Servers / Web Application Servers / Personalization Customer Relationship Management Customer Relationship Management Electronic Commerce Electronic Commerce Knowledge Management Knowledge Management Global Supply Chain Global Supply Chain Develop Deploy Adv Workflow Versioning Content, Code, Data Mgmt Develop / QA Graphic Developers App. DevelopersContent Contributors

8. 8 Copyrighted material John Tullis Interwoven Overview Workareas Staging AreaEdition Firewall Development Environment Production Environment OpenDeploy TeamSite International Applications/ Databases Windows NT / UNIX

9. 9 Copyrighted material John Tullis Content Management Hybrid Architecture DB FS Application Server Replication DataDeploy FileDeploy Deploy & Run TeamSite Production Site Content Management Content Code Data Development

10. 10 Copyrighted material John Tullis WebSphere & Net.Commerce with Interwoven Development IBM DB2 DB Workareas Staging Area Editions Interwoven OpenDeploy Workflow Process Production IBM DB2 DB Mass Import File Format IBM WebSphere Servers IBM Net.Commerce Servers Graphic Artists TeamSite Templating Non-Technical Catalog Approvers Catalog Production Team Catalog Developers Web Operations IBM Catalog Arch Catalog Product Merchandisers e-mail notify approvers

11. 11 Copyrighted material John Tullis eBusiness Lifecycle - without Catalog Content Management Leverage Build Run Transform DevelopmentProduction ? Commerce & App. Services Reporting Fulfillment Operations

12. 12 Copyrighted material John Tullis eBusiness Lifecycle - with Catalog Content Management Leverage Build Run Transform DevelopmentProduction Commerce & App. Services Operations Reporting Fulfillment