1. C N H | K E Y C L U B | Updated by: District Tech Editor & Member Relations Committee California-Nevada-Hawaii District August 2013 Presented by: CNH Social Media Lincoln To, Tech Editor Jeffrey Xiong, Member Relations Chair

2. Training Topic: Social Media CNH Key Club District CNH | Importance of Social Media: New paradigm of communication Can provide direct communication Can promote include more members Can provide timely updates Can be a POWERFUL marketing tool Introduction

3. Training Topic: Social Media CNH Key Club District CNH | Can promote exclusiveness Can become forum of cyber-bullying Can damage reputations Can misrepresent organizations Can be a POWERFUL tool of destruction

4. Training Topic: Social Media CNH Key Club District CNH | Frequent sites that can be effectively used: Facebook Tumblr Twitter Instagram Pintrest You Tube Introduction

5. Training Topic: Social Media CNH Key Club District CNH | Even though it is social media, remain formal ! Be thoughtful of what you post – you are representing Cali-Nev-Ha Key Club and Key Club International. You reflect the District. Professionalism

6. Training Topic: Social Media CNH Key Club District CNH | Keep your professional and personal life separate. If it’s not something you would want your parents to read/see – then don’t post it.

7. Training Topic: Social Media CNH Key Club District CNH | Keep a lid on it! Don’t plan on social media! Keep the details, while tentative, between you and event organizers. Members should see the outcome, not the planning, to enjoy the full experience. Planning vs. Publicity

8. Training Topic: Social Media CNH Key Club District CNH | You’re invited! Facebook events and tweets are okay, as long as you are publicizing finalized event details on private lists. Sorry… the entire world is not invited. Planning vs. Publicity

9. Training Topic: Social Media CNH Key Club District CNH | Proper ways to use Social Media: Promoting an event through a Facebook event. Tweeting reminders the day before / day Uploading pictures of service or spirit on Facebook, Tumblr, or Instagram.* Thanking members for attending Positively reflecting on the day on Tumblr. *Kiwanis Policy: photo release on file with home clubs. Using Social Media

10. CNH | Training Topic: Social Media CNH Key Club District Questions? Comments? Concerns? Remember…you are what you post!