1. F1 Learning Session November 8, 2012 DRAFT- For Review Purposes Only Copying / Printing Prohibited

2. Confidential 2 Sony Electronics (SEL) ╬ Strategy Office ╬ Your part to play. Meeting Objectives Serve as a learning/sharing session for all parties on 4k strategy and execution approach Review F1 Phase 0 T-18 activities Review F1 Phase 1 initial plan

3. Confidential 3 Sony Electronics (SEL) ╬ Strategy Office ╬ Your part to play. Agenda: F1 Learning & Update Session Opening Remarks- Phil One Sony Leading 4k revolution & Project Status- Kerri Planting seeds for content development- Alec/Toshino ‘Go to Market’ Execution- Phase 0 - Mike/Nick/Kerri/Toshino –Phase 0 Product Launch, Customer Journey & Premium ‘white glove service’- Mike –Tech strategy Overview- Nick –Content Update— Kerri/Toshino –Marketing Messaging Plan - Laura Execution Planning- Phase 1 (if time allows)- Nick –Phase 1 initial Overview -F1 Box PJ Management End to End Biz. Strategy & Planning Industry Insight & Strategy Technology Strategy Content Aggregation

4. Confidential 4 Sony Electronics (SEL) ╬ Strategy Office ╬ Your part to play. Working Together…’ONE Sony’ leading the 4k revolution Kerri Planting Seeds for content development Leading Hardware/Software Go to Market Execution PSA, SPE HES/SEL/PSA Content Delivery HES/PSA/SPE SEL,PSA SNEI? New Business Cultivation Content – Sony Music PJ Management

5. Confidential 5 Sony Electronics (SEL) ╬ Strategy Office ╬ Your part to play. Leveraging each other for 4k footprint OctNov Dec JanFebMarApr May JunJulAug Sep Q3-12Q4-12Q1-13Q2-13 Enthusiast Print & Digital Media Will reflect 4K TV & Phase 0 story CES FSH TV House of Rock Press Event Announce Phase 0---Content Service, Website Live, Direct Concierge Trained FSL/FSM TVs 4K Mastered BD Announce Phase 1: 4K Master BD, FSM & FSL 4K box AlwaysOn Hollywood Event Announce Phase 0- content svc Launch Events & Messaging Server Content Update 1 (non-studio) Studio-in discussion (LOA) Server Content Update 2 (non-studio) Draft 10-26-12 President’s Media roundtable F5/F55 Professional Cameras Roadshow: Content Creators 4K Camera Launch Event Introduce naïve 4K camera s Pilot Season 4K outreach program SPT Global Creative Council Announce xxxxxx PSA SPE SEL Kerri Kelley to insert SPE events in SPE section PJ Management

6. Confidential 6 Sony Electronics (SEL) ╬ Strategy Office ╬ Your part to play. 1.Provide a total solution for Premium 4k content including content production, content delivery and display at home. 2.Expand F1 product offering enabling Personal 4K contents and create unique F1 experience at home. 3.Create F1’s new user experience and also a new business model. June 2013: Expand F1 TV Line-up and deliver the world’s first 4K Live test broadcast. (Closed System) January 2014: Launch the world’s first home-use 4K video camera - Contribute to Sony’s brand value enhancement by providing new customer value with F1 products and services and to lead 4K market and industry. F1 Project (F1: Four K by One Sony) FY15 Objective Mission End state vision Kerri PJ Management

7. Confidential 7 Sony Electronics (SEL) ╬ Strategy Office ╬ Your part to play. F1-US Project(=4K Enhancement in US Market) PJ Formation of(Phase 0 -> Phase 1) F1-US Steering Committee Tadashi Saito(CSO, S/Corp. Chairperson) Tiger Imamura(HE Biz. Group, S/Corp.) Michael Lynton(CEO, SCA & SPE) Hideyuki Furumi(UX & PP, S/Corp)Yosuke Yasebe(Biz. Strategy, S/Corp) Akira Shimazu(3d/BD PM Div.) US Advisory Committee Michael Lynton(CEO, SCA & SPE) Tim Schaaff(President, SNEI) TBD(SCEA) TBD(SMEI) Business Track UGC/UX Product Strategy Track(S/Tokyo) Industry Insight & Strategy Lead : Alec Shapiro (PSA) Industry Insight & Strategy Lead : Alec Shapiro (PSA) End to End Biz. Strategy & Planning Lead : Mike Lucas (SEL P2C HD) End to End Biz. Strategy & Planning Lead : Mike Lucas (SEL P2C HD) Sony United Oversight Connection Lead : Kerri Fox-Metoyer (SEL Sony United) Sony United Oversight Connection Lead : Kerri Fox-Metoyer (SEL Sony United) SEL /Across Sony Alignment : Kerri Fox Metoyer (Sony United, SEL) Sheri Espinoza (SEL PMO), Hiro Tsubota (Strategy Office) SPE Alignment : Toshino Yuhaku, (SPE Corporate Alliance) SEL /Across Sony Alignment : Kerri Fox Metoyer (Sony United, SEL) Sheri Espinoza (SEL PMO), Hiro Tsubota (Strategy Office) SPE Alignment : Toshino Yuhaku, (SPE Corporate Alliance) PJ Management Track Yoshi Takahashi (SEL) Contents Aggregation Track Technology Track Quality Assurance Lead : Tasuku Yazaki (UXSM)/Tim Brison (SEL Service) Quality Assurance Lead : Tasuku Yazaki (UXSM)/Tim Brison (SEL Service) Chris Cookson (SPE), Nick Colsey (SEL) PC-Based 4K Server Dev. Lead: Phase 0 Jason Clement/Klaus Hofrichter (UXSM) -> Phase 1 Sonada (HQ) PC-Based 4K Server Dev. Lead: Phase 0 Jason Clement/Klaus Hofrichter (UXSM) -> Phase 1 Sonada (HQ) Technical Standardization Lead : Phase 0 : Paul Hearty (SEL Legal TSO) Spencer Stephens (SPE) –> Phase 1 Sonada (HQ) Technical Standardization Lead : Phase 0 : Paul Hearty (SEL Legal TSO) Spencer Stephens (SPE) –> Phase 1 Sonada (HQ) Content Security & Encoding Technology Lead : Spencer Stephens (SPE)/Jason Clement (SEL) Content Security & Encoding Technology Lead : Spencer Stephens (SPE)/Jason Clement (SEL) Technology Strategy Lead: Phase 0 : Nick Colsey (SEL Biz.Dev.) -> Phase 1 : Akira Shimazu (HQ) Technology Strategy Lead: Phase 0 : Nick Colsey (SEL Biz.Dev.) -> Phase 1 : Akira Shimazu (HQ) Contents Aggregation Track PJ End to End Owner Phil Molyneux(SEL COO) Premium Home Service Content Delivery Lead : Mike Lucas (SEL P2C HD) Premium Home Service Content Delivery Lead : Mike Lucas (SEL P2C HD) Kerri

8. Your part to play. Critical Path Define end-to-end consumer experience. Develop and execute operational execution & marketing plan. Develop an execution process and rollout of physical media delivery solution. Create and identify 4K content for use at demo at retail and cinema. Engage with key content creators to migrate from HD to 4K to fill content pipeline. Launch a 4K video content solution Identify external technology vendors which meet Phase 0 deliverables. Influence CEA process for consumer-facing labeling and work with Marketing team on outcomes. Define/Design/Develop/Release Initial End-to-End 4K Content Experience Define security specifications that aligns with quality standards. Ensure content encoding processes. Content QA including Sony Tokyo Ensure hardware and software QA and related activities Coordinate the listing of studio and non-studio quality content meeting security and technical standards Coordinate across companies by developing a channel of communication for project status and mitigation of issues, risk, and dependencies across F1 tracks. End to End Biz. Strategy & Planning Lucas Industry Insight & Strategy Shapiro Technology Strategy Colsey Technical Standardization Hearty/Stephens PC-Based 4K Server Dev. Clement/Hofrichter Content Security & Encoding Technology Stephens/Clement Content Aggregation Fox-Metoyer PJ Management Fox-Metoyer F1 – Phase 0 Role & Responsibility Quality Assurance Yazaki/Brison Premium Home Service Content Delivery Lucas Kerri

9. Your part to play. PHASE 0 SeptOctNovDec Critical Path End to End Biz. Strategy & Planning Lucas Industry Insight & Strategy Shapiro Technology Strategy Colsey/Cookson Technical Standardization Hearty/Stephens PC-Based 4K Server Dev. Clement/Hofrichter Content Security & Encoding Technology Stephens/Clement Content Aggregation Fox-Metoyer PJ Management Fox-Metoyer 3 Team Formation 10 PJ Admin Tools 24 Milestone Schedule Status Reporting, PM Administration F1 Milestone Timeline Project Efforts/Track 31 Marketing Assets & Metadata 3 Scorecard for Content Review 15 HQ position labeling 15 CEA WG outcome 22 Alpha Release (Demo) 31 Conte nt 7 Beta Release 8 Content Watermarked 9 Release Candidate 16 Content Quality control Completed 19 Golden Master 18 Joint Engineering plan w/HES 15 Joint content security & encoding plan w/SPE 18 P0 UX P0 Exec. cost 18 Watermark- encoding approach 10 Marketing Plan 28 List: Studio/Non- studio Content 10 Technical roadmap 24 Define encoding spec 18 UX Transition P1 box for P1 31 Post Service Plan 30 UX Process for Install Premium Home Service Content Delivery Lucas Quality Assurance Yazaki/Brison 24 Workflow process 13 Legal review of security approach 5 19 Final Software/Hardware QA 29 Alpha 8 Install Inc. Agreement 13 Amendment Retail Partner 13 Training for Direct/Retail Partners/Concierge 26 1 st Customer Shipped 1 Three shorts for CES Draft 10-24-12 25 PC Order Kerri

10. Confidential 10 Sony Electronics (SEL) ╬ Strategy Office ╬ Your part to play. Project One Initiatives TrackLeader Health StatusRisks/Issues/Discussion Topic End to End Biz. Strategy & Planning Lucas Defined Phase 0 Deliverables Working on 10/18 Deck, review mtg scheduled 10/16 10/18 P0 Decision Post 10/18 Need to begin business planning P1 (ie. Cost) Industry Insight & Strategy Shapiro Held kickoff for Dreams Project NEP quote for Sony Open 4K Test Developed budget with SPE/Colorworks Technology Strategy Colsey Shimazu Working on joint engineering plan w/HES Working on joint content security & encoding plan w/SPE Technical Standardization Hearty/Stephe ns Established Sony position: 4K UHDTV Awaiting results of consumer study Potential unfavorable outcome: CEA position UHDTV, work on plan to minimize impact PC-Based 4K Server Dev. Hofrichter/Veg a Sonada System architecture, UI/UX defined Home Server supplier selected Very tight/compressed schedule Requirements development happening in parallel Support for backend support for server Content Security & Encoding Technology StephensAlign a SEL partner? SPE requesting formal request to be sent from SEL Content Distribution Service YazakiDriven by Tokyo for P1 P0 not in discussion Billing & ID Platform Nishino Content Aggregation Fox-Metoyer SEL/SNEI process in place to start discussion w/ 4K content creators. Working w/PSA team in UK on 4K content they have intel on Prioritizing demo content to be encoded/ingested Promo content w/phase 0 TBD on Oct 18 Speed of HQ QC for demo content Budget request for content acquisitions PJ Management Fox-Metoyer Track Team formation in progress 55+ extended team Align SEL partners for each Track? F1 Learning session being scheduled 11/1 or 11/8 SPE requesting formal request to be sent from SEL for all SPE participants All is going well. Track is on schedule or ahead of schedule. No risks currently identified Some concern. Track may be on schedule or slightly behind. Potential risks /issues exist which should be identified and communicated. Significant problems exist. Track is behind schedule and successful completion is at risk. Issues should be immediately escalated and resolved. F1 Project status- Track Summary 10/11/12 Kerri PJ Management

11. Your part to play. Planting Seeds for content development Department Copyright 09.10.1 5 11 1 slide –joint presentation 5-7min Alec/Toshino? PSA:Dreams Project PSA: Content creator Roadshow PSA:4k Pilot Outreach Program SPE: Industry Leader 4k Training on the lot? SPE: Working w/other studios on 4k? Industry Insight & Strategy Shapiro

12. Your part to play. Department Copyright 09.10.1 5 12 Phase 0 Product Launch, Customer Journey & Premium ‘white glove service’- Mike End to End Biz. Strategy & Planning

13. Your part to play. Department Copyright 09.10.1 5 13 Tech strategy Overview- Nick Marketing Messaging Plan - Laura Technology Strategy Colsey

14. Your part to play. xxxxx Department Copyright 09.10.1 5 14 Spencer or Paul? 2min Our labeling position Sony 4K Ultra high definition xxxx Technical Standardization Hearty/Stephens CEA Decision: Ultra High Definition Our Actions:

15. Your part to play. Content Update Department Copyright 09.10.1 5 15 Toshino or Spencer/Kerri Studio Content- Toshino or Spencer? Delivery schedule Watermarking Piracy Card Quality Assurance--- Brison?? Non-studio Content- Kerri Pre load Refresh timeline Content Security & Encoding Technology Stephens/Clement Content Aggregation Fox-Metoyer Quality Assurance Yazaki/Brison

16. Your part to play. Department Copyright 09.10.1 5 16 Marketing Messaging Plan - Laura End to End Biz. Strategy & Planning

17. Your part to play. Department Copyright 09.10.1 5 17

18. Sony Electronics (SEL) ╬ Strategy Office ╬ (Template v2.1)