1. IBM® Storwize® V5000 Storage System
Speaker Name, Title − Date
2014 LENOVO. ALL RIGHTS RESERVED.

2. The world and how we interact with it has changed
Exploding Data Volumes
Increasing Value
of Information
Our World has changed from the massive amounts of data we’re all dealing with to the diversity of the data we’re handling and on to the demands to derive value from the ocean of data and finally to the high level of demand from your clients for new engagement and delivery models.
We experience these demands for ourselves. From the way we shop, to how doctors treat our ailments, or how our financial institutions customize their services for us. As consumers, we demand a higher level of service. IT providers need to be prepared to deliver the infrastructure environments that will enable innovation in your enterprise, otherwise your competitors will innovate and deliver new services faster and eventually you’ll become obsolete.
<Advance to next slide>
Mobile & Social Engagement
Diverse Data Types
2014 LENOVO. ALL RIGHTS RESERVED.

3. New era of high growth workloads is stressing IT even more
Exploding
Data Volumes
Diverse
Data Types
Increasing Value
of Information
Mobile & Social Engagement
Traditional Workloads
New Era Workloads
Increasing Complexity
Massive Scale
Rapid Pace W1 W2 W3 W4 R1 R2 R3 V1 V2 V3 V4 V5
... …. Vn C
Mixed
Workloads
Data
All of thiese challenges are driving a new level of stress for IT environments.
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Maintaining Traditional Workloads while gearing up for New Era Workloads is bad enough, but in most cases the simple reality is, your IT providers, off prem or on prem, are dealing with mixed workload environments because it’s just not that clear-cut.
You don’t always have the opportunity to build a new environment or start with fresh IT equipment for every project, and as IT budgets have decreased over the years, IT and Datacenter managers have gotten more and more creative at repurposing existing equipment in order to keep costs low and drive higher efficiency rates for the equipment in house.
All of this means we are reaching a breaking point for data – increasing levels of complexity due to regulatory requirements, the massive scale issues of an instrumented world, and the rapid pace of new business demands must be met with a new approach.
Diverse IT System Requirements 3

4. Delivering Innovation with better Data Economics
Enabling your business with Smarter Storage Solutions
Data
Mobile
Social
Cloud
Analytics
Simplicity & Agility: Effort-Free Delivery of Data
Strategic Initiatives
that drive New Innovation
Software Defined Storage – Elastic data infrastructure
So, if the Path to innovation is enabled with data, then delivering better data economics in the enterprise becomes the key to your success. Data Economics is the idea that if you can innovate and deliver new services and insights faster for your clients with the data you have stored in your enterprise, then you’ll improve your bottom line..
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As you strive to innovate in your businesses, your IT providers are embracing the New Era workloads like Mobile, Social and Big Data Analytics, and adopting new delivering models like all the variations of on-prem/off-prem and hybrid Clouds. In this new era, the choices you make for your storage infrastructure will have significant impact on your ability to drive new innovation, deliver what’s needed for strategic initiatives, and ultimately be a determining factor for whether or not your clients will continue to do business with you.
Safely storing that data is an entry-level feature of storage– in the new age, clients want their data and all the data around them to be used by you as a pathway to providing them with new and innovative offerings
– a better shopping experience, a more proactive and preventative healthcare experience, more efficient government services or more personalized financial services.
The first step to getting there is by making good choices to deploy easy to manage and flexible IT infrastructure – a storage infrastructure that delivers data to your clients when the ask for it, to your decision makers when they need it, and to your applications and service workloads as fast as they can consume it – effort free delivery of data.
Next, you need to deploy Software Defined Storage – the infrastructure services that will enable an agile and elastic data infrastructure – one that reacts and responds to the demands of both traditional and new era workloads.
And to gain the ultimate in Data Economics, you need the Optimized Storage Systems that are designed to take full advantage of the services provided by Software Defined Storage and let me tell you why <next chart>
Optimized Storage Systems – Infrastructure Matters 4

5. Storwize delivers better Data Economics for all workloads
... …. Vn C
Organizations must be able to exchange data seamlessly, to flow between traditional and new workloads…
Storage Infrastructure must enable this to happen
Mixed Workloads
Traditional workloads
Automation & cost efficiency
Complex but controlled
Modest storage growth
Months in planning & deployment
Structured block data type (mostly)
Controlled data growth
New era workloads
Business insights & innovation
Increasing complexity, user driven
Massive scale
Rapid pace
Unstructured diverse data types
Uncontrollable data growth 5

6. The Real Question
Are you spending too much money and time managing where your data is stored?
Clients purchase 24% more storage every year1, but …
Use less than 50% of the capacity they already have2
They spend 70% of IT budgets on operations and maintenance instead of innovation and insights
The real question is, are you spending too much money and time managing where your data is stored?
If you’re unable to answer this question with confidence, you are not alone.
Research shows that clients purchase 24% more storage every year, but use less than 50% of the capacity they already have. Furthermore, they spend 70% of IT budgets on operations and maintenance instead of innovation and insights.
What could you accomplish if you could devote 50% of your IT budget to innovation? What new opportunities could you take advantage of?
And how would you react if your competitor was able to drive this type of innovation , while you were mired in the status quo?
The choices IT leaders make -- the choices YOU make – are of clear consequence to your business.
Source: IBM Data Center Study.
1. Storage Study: Wave 17, TheInfoPro, 451 Research
2. IBM Storage Infrastructure Optimization Studies

7. Smarter Storage, Client focus on ….
Data Economics
STORWIZE
EFFICIENT
DEPENDABLE
Data Intensive
Business Solutions
“How can I leverage all this data for my
business and keep what I truly need?”
Economics =
LOB specific
(Risk, Expertise, etc.)
Business Critical…
“Keep me running!
Secure my data.”
Economics =
Business Impact
Start Quickly…
Add Value…
“Can you get me up and running fast?”
“Can I add functions and scale?”
Economics =
Speed, Flexibility
& Labor Costs
EASY
So lets summarize challenges that out customers face when examining data economics
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1st is the efficiency required to facilitate Data Intensive Business Solutions: All the big data footprints being created need analyzing to extract the value from them.
To help organizations understand their customers profiles, their demands, and spot changes in market dynamics, clients are looking for end to end solutions to their data intensive business problems.
Whether it’s for media, surveillance, healthcare, high-performance computing or risk analytics.
They need to understand the data equation, how they can reduce cost and increase value, exceeding line of business objectives.
This requires efficiency both in terms of data storage as well as the speed in which it can be accessed and utilized.
2nd being able to start projects Quicker and add value faster.
Improving efficiency of the infrastructure, can’t result in increased complexity. Data storage needs to meet initial budget requirements, whilst being scalable to meet future growth, ensuring high value is obtained, with small cost, from the outset. This ensures delivering the right data equation.
So the 2nd key attribute, is it must be easy.
3rd is data for Business Critical needs… and the economics of continuous operations.
The “Always-On” consumer demand, I mentioned, means the right solution needs to deliver continuous operations
But it needs to do so economically, both from a capital and operational expense perspective.
Efficient use of resources, must extend beyond just the way in which data is stored, to the network resources used.
In many cases, this will be essential for data protection delivery to become a reality, and not just a “tick in the box”
So our 3rd attribute is Dependable.
Dependable performance, can be the difference in achieving high value from data.
Dependable data availability must extend beyond normal operation, to ensuring continuous operations during infrastructure changes.
So what our customers need, is an efficient, easy & dependable data storage solution to address data economics.
These are the very foundations upon which Storwize is built.
2014 LENOVO 7

8. Storwize Family delivers ….
Three Core Principles for Infrastructure That Matters
Store Less Data
Improve What You Have
Flash Optimized
Set it and Forget it….
Award Winning Simplicity
Start Small & Grow Big
Whether for in house data storage or for the cloud, efficiency, ease of use and dependability are critical.
Yesterday an easy answer to saving cost, looked to be storing on larger/cheaper drives.
Whilst drives were double the capacity and half the price, every eighteen months, that may have looked equitable.
But the reality is that wasn’t sufficient to contain costs associated with data growth.
So, does moving some data to cheap cloud storage today, still fix tomorrows problem?
Its essential to achieve a new level of data efficiency, both for applications that will remain onprem, as well as any data that is to be moved to the cloud, to ensure yesterday’s mistakes are not repeated tomorrow.
Storwize delivers on these principals.
Driving efficiency by reducing the amount of data being stored, and increasing utilisation, both of new as well as existing storage assets.
Maximising the ROI from Flash, to ensure business SLA’s are met or exceeded, and the value outweighs the cost.
Efficiency can not result in more complex environments.
Storwize has award winning simplicity, driving “Set it and forget it” functional capabilities.
The simplicity of implementation and deployment, enables full flexibility to buy only what you need today, and scale as data grows. This “start small, grow big” approach removes the need for a crystal ball to predict future storage requirements, that is necessary with other market solutions.
Data is a business critical asset, it must be protected and available 24x7 to meeting customer requirements for service delivery.
Leveraging the use of analytics, and based on a mature code base, of some 10 years, that had enterprise capability in its original design, Storwize is exceeding five 9’s availability in the field, so provides a dependable foundation for a data agenda, based on infrastructure that matters
Embedded Analytics
Proven Reliability
Enterprise Capability
2014 LENOVO

9. IBM Storwize Family delivers ….
Simple Efficiency
Thin
provisioning
Recycle Waste
Purchase only the storage you need when, you need it
Dynamic growth
Real-time
compression
Store Less
Reduce data storage ingestion
Flash Optimized
With IBM
Easy Tier®
Perform Economically
Meet & Exceed business Service Levels
And Storwize delivers the efficiency features required to change the cost curve, So lets look at the key software features of Storwize, that drive to this new level of efficiency.
I mentioned previously how Thin Provisioning ensures only the storage that is needed today, needs to be installed on the floor.
But not all Thin Provisioning capabilities are the same.
We need to help our clients understand the difference between “Ticking” this capability box, and a thin provisioning implementation that can be deployed without adversely impacting application performance.
Storwize delivers Real time compression, changing the amount of data that needs to be stored.
Easy Tier, on Storwize does more than tick the automated tierring capability box
Active Cloud Engine, delivering easy, automated file management, through tiers or even to the cloud.
We will look into these last three in more detail.
Storwize ensures these efficiency capabilities actually deliver on their promise
without compromise
Without additional complexity
Active
Cloud
Engine™
Control Growth
Enhance admin productivity with Automated File management
2014 LENOVO

10. Storwize Infrastructure Solution Comparison
Storwize Family Software
Efficient Easy Dependable
Enabling clients to do more with less
Half Price Data Storage
3x performance with only 5% Flash
47% less management effort
30% lower storage growth
Performance. Efficiency. No compromises.
Storwize Family Hardware “Engines”
V3700
V5000
V7000
Small
Internal Virtualization
Thin Provisioning
Data Migration
Advanced GUI
Multi Host support
VMware & MS Integr
FlashCopy (2040 Images)
EasyTier
Remote Mirror
Turbo Performance
Up to 240 Drives
$10,000 - $15,000
Medium
V3700 plus…
Clustering (2)
Higher scalability
Higher Performance
Ext Virtualization
Up to 480 drives
$15,000 - $40,000
Large
V5000 plus…
Clustering (4)
Higher scalability
Higher Performance
Real-time Compression
Up to 1056 drives
$40,000 - $100,000
So now we have an understanding of the enhanced value Storwize delivers with its Software Defined Storage and new hardware infrastructure choices, how do we position with is the right one?
We need to focus on the value of the Storwize software.
This what we need to sell.
Ensure customers understand the value on the three keys areas;
Storwize is Efficient, easy & dependable
All the points we have just covered.
Once we have our customers bought into our Software Defined Storage value, that we have the infrastructure that matters, we need to help them pick the right engine to run it.
Very similar to how customers choose an application, and then choose the server platform to run it.
It could well be their budget, or their future scalability that determines the right engine for their environment.
Or if they are particularly sold on a couple of specific features, again that will help narrow in on the right “engine” to propose.
Focusing on the Storwize software value, and articulating these values is the key.
Some competitors have inefficient code running on their storage devices, requiring high specification hardware, with larger processors, larger cache etc..
They will then try to turn the debate, or set the agenda with the customer, that hardware spec comparisons are the key measurement to determining the right solution.
With these new engines, we do not be afraid of such comparisons, but to allow this to become the focus, it to sell our systems short.
We must sell the value of Storwize.
Ensure our customers understand the value Storwize brings.
How much more efficient, easy and dependable it is, to address their issues with data growth, administrative burden and providing an always-on environment, ultimately leading to more projects being delivered on-time and within budget.
Please also note, as part of this announcement, Storwize V5000 scalability is increased. Customers, both existing and new, can now scale these systems to 480 drives, up from the previous maximum of 336.
2014 LENOVO
*Requires external virtualised storage arrays.

11. IBM Storwize V5000 system
Outstanding benefits with greater flexibility for midsized customers
Simplify management efforts with industry-leading graphical user interface
Easily customize your system with flexible software options
Boost performance up to 3x using only 5% flash storage with optional IBM® System Storage® Easy Tier® technology
Consolidate and compatible with existing storage infrastructures using optional external virtualization
Improve network utilization for remote mirroring with innovative replication technology
Ability for block systems to both scale up and out for performance and capacity
What’s new:
40% greater capacity than previous Storwize V5000 model
-Up to 480 drives in a clustered system
-Up to 960 TB of capacity
Scalability enhancements: new scale up functions, by enabling your Storwize V5000 scale up to nine expansion enclosures
Easy Tier with three tiers in a pool
Nearline (NL-SAS), Enterprise (SAS), and Flash.
Storage pool balancing without any action required
Client Value:
Leverage your current storage infrastructure and improve the return on investment with external virtualization
Enable growth from the smaller configurations with dual clustering mode included in base price
Cost effective deployment of SSDs with Easy Tier
Easy-to-use, graphical user interface based on the innovative Storwize interface design
Improve efficiency and simplify implementation with thin provisioning and data migration included in base price
Cloud ready storage system with built-in support for OpenStack 11

12. Storwize V5000 system
Flexible, easy to manage and efficient midrange storage system
Standard software features to help manage, deploy and administer your IT environment:
Easy-to-use graphical user interface
Dual clustering enables growth from the smallest configurations
Thin provisioning: allocates the exact amount of space needed at the time it is required
Non-disruptive migration: helps speed implementation and minimize disruption
Full interoperability: extensive suite of Microsoft and VMware solutions supported
"The main competitive advantage of the Storwize family is storage virtualization, which can help to make better use of the storage that customers already have installed. The new Storwize V5000 offers this and other capabilities at a low cost of acquisition, and improving utilization up to 30%." - George Crump, Storage Switzerland

13. Storwize V5000: Flexible, efficient midrange Storwize system
Enclosures contain up to twelve LFF (3.5”) or twenty-four SFF (2.5”) drives in just 2U
Control enclosure: dual active-active controllers and drives
16 GB Cache (8 GB per controller) standard; 32 GB Cache with two-way clustered systems
1Gb iSCSI, 6 Gb SAS and 8 Gb FC or 10Gb iSCSI/FCoE host ports standard
Expansion enclosure:
Up to nine expansion enclosures
Up to 240 SFF or 120 LFF drives for up to 480 TB capacity
Up to 960 TB capacity with two-way clustered systems
RAID levels 0, 1, 5, 6, and 10
Redundant, hot-swappable components (i.e., power supplies and fans)
Optional Software: Easy Tier, External Virtualization, Remote Mirroring (over FC, FCoE and IP – Ethernet) and FlashCopy
Storwize V5000 models are available with either a one year or three year warranty

14. Storwize V5000 Disk Drive Options
Small form factor 2.5-inch disk drives:
146 GB, k rpm
600 GB, 900 GB, k rpm
1 7.2k rpm SAS nearline
Large form factor 3.5-inch disk drives:
300 15k rpm, SAS 2.5-inch*
900 GB, k rpm, SAS 2.5-inch*
2 TB, 3 TB, 4 7.2k rpm
SSD 2.5-inch drives:
200 GB, 400 GB and 800 GB
May be freely intermixed with other drives and SSDs
Provide greater scalability: up to 960TB (two-way clustering)
*2.5-inch drive in a 3.5-inch drive carrier

15. Industry-leading user interface
Graphical User Interface
Adopted from the easy-to-use Storwize family and XIV GUI
Common GUI across IBM Storage reduces training costs
Enhance IT productivity with point-and-click system management capabilities
Source: Edison Group, Competitive Management Cost Study: IBM Storwize V7000 vs. EMC VNX5500 Storage Systems

16. IBM Easy Tier 3 Optimize performance while controlling costs
ANIMATED SLIDE
IBM Easy Tier 3
Optimize performance while controlling costs
Optimized
performance
3x Improvement
EFFICIENT
Licensed function
IBM Easy Tier now supports three tiers
Deploy flash and enterprise disk for performance
Grow capacity with low cost disk
Constantly analyzes I/O and migrates data automatically between tiers
Simple Efficiency
Set it and forget it … unlike competitive tiering offerings
THIS IS AN ANIMATED SLIDE…
Improve performance up to 3x
… using as little as 5% flash storage*
* Audited Storage Performance Council benchmark 16 16

17. V5000 extends life and enhances value external virtualization
Optimized
performance
3x Improvement
EFFICIENT
Internal Storage is Virtualized
Rapid, flexible provisioning and simple configuration changes
Non disruptive movement of data among tiers of storage, including Easy Tier
Enables data placement optimization to improve performance
Storwize External Virtualization Software
External Storage is Virtualized
Capacity from existing storage systems becomes part of the Storwize V5000 system
Single user interface to manage all storage, regardless of vendor
Virtualized storage inherits all the system functions including FlashCopy, Easy Tier, thin provisioning
Move data transparently between external storage and the IBM storage system
Licensed function
Hitachi
EMC
NetApp
IBM HP
TMS
Oracle

18. FlashCopy Optional Licensed function
Optimized
performance
3x Improvement
EFFICIENT
Optional Licensed function
FlashCopy (snapshot) function is optional for up to 4096 targets
Enables taking more or more frequent copies
Support more VMs from a single master copy
Enables more work to proceed in parallel
More copies can reduce impact of having to use a backup copy
For example, taking a copy every hour instead of every day
Reduces potential impact by up to 95% 18

19. Remote Mirror Optional Licensed function
Enables replication of selected volumes to remote system
Primarily intended for disaster recovery
Remote mirroring supports Fibre Channel, FCoE, and IP (Ethernet) networking between sites
Optimize network utilization for mirroring over IP with Bridgeworks SANSlide technology
Partner system may be any Storwize family offering
Can support virtualized storage
Three remote mirror techniques supported
Metro Mirror: synchronous, up to 300km distance
Global Mirror: asynchronous, up to 8000km distance
Global Mirror with change volumes: lower bandwidth option
With IP networking, Storwize V5000 supports both 1GbE and 10GbE connections 19

20. IP replication Competitors must use an external appliance:
IP Replication with Acceleration
Integrated Bridgeworks SANSlide network optimization technology
Easy enablement via Storwize GUI
Transparent to servers and applications
Utilize Ethernet connections for remote mirroring
Accelerated replication up to 3x times faster
Improve remote data currency and faster recovery
Compared to IP replication without acceleration
Improved network utilization reducing infrastructure costs
Deploy less costly network infrastructure
Making data movement to Cloud accessible
More remote sites
TCP/IP Network
Source
Volume
Target
Competitors must use an external appliance:
Riverbed (200Mb & 500 users): $30K + 22% support per yr
Silver Peak (based on throughput): $20K + 15% support per yr

21. Storage Pool Balancing
Achieve faster response times
Optimized
performance
3x Improvement
EFFICIENT
Storage Pool Balancing
mdisk0
mdisk1
mdisk0
mdisk1
Effortlessly, intelligently distribute workload across storage in a pool
Maximizes system throughput
Takes into account performance capability of different arrays
Minimizes system tuning effort
Eliminates manual movement when adding new storage to a pool
Turned on by default for all storage pools
No additional charge
Tier 0
mdisk2
mdisk3
mdisk4
mdisk2
mdisk3
mdisk4
Tier 1
mdisk5
mdisk6
mdisk7
mdisk5
mdisk6
mdisk7
Tier 2 21 21

22. Storwize V5000 Optimized for…
Storwize V5000 the best choice if you need:
An efficient midrange system to consolidate small storage environments
If you need to replace your old DS install base
If you want to easily customize your Storwize system with sophisticated software options
A powerful building block to implement solutions like ProtecTIER, but do not necessarily require all the software functionality provided by other disk systems

23. Storwize V5000: Outstanding Performance
Very powerful system, more than capable of meeting the maximum number of attachable drives
Plenty of horse-power for external virtualization
Outstanding sequential read performance, great alternative for Digital and Media apps
High throughput for I/O intensive workloads
Up to 24,000 mailbox resiliency with System x servers and Microsoft Exchange Storage solution (under ESRP program)
Now talking specifically about performance, as I mentioned before, the new V5000 fits right in the middle of the V3700 and the V7000 in terms of throughput and read/write cache Input Output operations or IOPS per second.
The Storwize V5000 is very powerful and it not only offers high performance to support the máximum capacity, but it still has plenty of horse-power to support externally virtualized systems.
The objective of this slide is to let you know that IBM is committed to keep delivering high performance within this family of products, improving the Storwize technology with every new release.
Next slide.
"With the new Storwize V5000 delivering sequential read performance of 5.5 GB/s, it's clear that IBM is committed to taking the their family of storage systems
to the next level, increasing performance with every announcement and delivering sophisticated capabilities to meet the different needs of midrange customers." – David Hill, Mesabi Group

24. IBM Storwize V5000 offers a wide range of ISV integration
Visible through dedicated partnerships and ongoing work with:
Enablement, integration and optimization for enhanced customer value
ISV, software, and application support same as SVC
Reduce complexity, improve utilization, and cut costs
Deliver continuous and reliable access to information
Targeted solution areas include:
Database and performance optimization
Backup / restore
High availability, disaster recovery
Server virtualization
Operations management
"With integral and complete VMware support and the ability to use flash drives and automatic tiering, the Storwize V5000 is an excellent storage solution for server virtualization. The scalability, advanced features, and performance, give the Storwize V5000 high-end enterprise capabilities for a product whose cost positions it clearly in the midrange for IBM." - Randy Kerns, Evaluator Group
On this slide we can see how IBM is committed to the continuous improvement and application integration of Storwize systems to optimize business results and time-to-value, and this commitment is visible through ongoing work and partnerships with independent software vendors (ISVs) such as Microsoft, Oracle, SAP, Symantec and VMware.
Then, combining Storwize V5000 with leading ISV applications YOU will can reduce complexity, improve utilization and cut costs as well as generate a robust information infrastructure for your organization. ISV solutions have been qualified for applications on key areas, including backup and restore, high availability, server virtualization, and database and performance optimization.
The list of ISVs supported include Microsoft Hyper-V, Microsoft Exchange and SQL, VMware vSphere and VAAI among others.
Next page please.
ISV, software, and application support is the same as SVC (in 3Q’2012). This includes (but is not limited to):
IBM
General Parallel File System (GPFS)
IBM Tivoli Storage Productivity Center
IBM Systems Director
Microsoft
Hyper-V
VSS / VDS Providers
Microsoft Exchange
SQL Server
SharePoint (with Tivoli Storage Manager Backup)
Oracle RAC 11gR2 with ASM
Symantec Storage Foundation HA
VMware
vCenter Server
vCenter Site Recovery Manager (SRM)
vStorage APIs for Array Integration (VAII)
vSphere Storage APIs for Storage Awareness (VASA)

25. IBM Storwize V5000 Storage System
47% less management effort with industry leading GUI
3x performance with only 5% flash storage
Extends life and enhances value of existing storage systems with external virtualization
Easily customize Storwize V5000 with flexible software options
Software-defined
Cloud ready 25 25