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CLOSING THE LOOP – Innovation for Product Stewardship at InterfaceNZ Lin Roberts & Richard MorleyHall
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Interface Inc. - world’s largest manufacturer of modular carpet, a billion dollar company with production on four continents. InterfaceNZ, a small NZ owned co, represents Interface in NZ From the moment Ray Anderson experienced his “spear in the chest” in 1994, Interface has taken a far-sighted strategic approach to becoming a sustainable company First company in US to use The Natural Step Framework
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Strategic planning using The Natural Step Framework A Awareness and understanding - what is sustainability, why is it important, why do we need to change? B Baseline – how unsustainable are we now? C Compelling vision / creative solutions - what will we look like when we are truly sustainable? D Down to action Copyright © 2007 The Natural Step
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Backcasting from a vision of success Vision of a desired future Today B D C A Fitting within the conditions for sustainability Copyright © 2007 The Natural Step
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Interface Vision “To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so we will become restorative through the power of influence.” Mission Zero: our promise to eliminate any negative impact our company may have on the environment by the year 2020.
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Interface – Commitments 1.Eliminate Waste: Eliminate all forms of waste in every area of business; 2.Benign Emissions: Eliminate toxic substances from products, vehicles & facilities; 3.Renewable Energy: Operate facilities with renewable energy sources – solar, wind, landfill gas, biomass and low impact hydroelectric; 4.Close the Loop: Redesign processes & products to close the technical loop using recovered & bio-based materials; 5.Resource-Efficient Transportation: Transport people and products efficiently to reduce waste & emissions; 6.Sensitising Stakeholders: Create a culture that integrates sustainability principles & improves people’s lives & livelihoods; 7.Redesign Commerce: Create a new business model that demonstrates & supports the value of sustainability-based commerce (eg Evergreen Lease) Source: http://www.interfacesustainability.com
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By 2020: All products either 100% closed loop recycled or 100% biodegradable Zero ecological footprint Zero waste Using most efficient transport available Recognised as leader in sustainable design Assisting others in the journey to sustainability Highly empowered & rewarded staff & stakeholders Financially sound InterfaceNZ Strategic Goals Providing sustainable design-led flooring solutions
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In its 15 years climbing “Mt Sustainability”, Interface globally has… Cut greenhouse gas emissions by 82% Cut fossil fuel consumption by 60% Cut waste by 66%, saving $400 million Cut water use by 75% Invented & patented new machines, materials, & manufacturing processes Increased sales by 66%, doubled earnings, and raised profit margins
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Closed Loop Manufacturing CO 2 Product Stewardship 100% take back in NZ Bio-mimicry – Random design = Low Installation wastage Interface strategy in action Copyright © Interface NZ Hybrid Cars Renewable Energy Zero Emissions i - design Climate Neutral
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Developing a carpet tile take-back system in New Zealand 1.understanding current practice – how & why 2.developing options to shift the balance of practice towards stacking and return of tiles; 3.developing standard processes for handling returning tiles; 4.ensuring all sales staff understand & are motivated to achieve the objective; 5.ensuring potential users know about InterfaceNZ’s take-back system; 6.Monitor & improve
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Current practice - toss in skip --- landfill But… customers taking more interest We pay all freight costs if you stack & get to our depot Where landfills prices aren’t puny, this is cheaper than landfill Sustainability is a core part of InterfaceNZ’s ethos & brand differentiation – all staff involved & bonus incentive Hard to know what proportion are being uplifted – any ideas?
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Extending the system Taking competitors products Reuse is even better than recycling –15 year warranty – still plenty of life left in them if cleaned Graphlar backing – any ideas? Considering certification under Waste Min Act 2008
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