1. Chapter 8 Digital Media

2. 8 Chapter 8: Digital Media 2 Chapter Contents  Section A: Digital Sound  Section B: Bitmap Graphics  Section C: Vector and 3-D Graphics  Section D: Digital Video  Section E: Digital Rights Management

3. 8 SECTION A Chapter 8: Digital Media 3 Digital Sound  Digital Audio Basics  Portable Audio Players  MIDI Music  Speech Recognition and Synthesis

4. 8 Chapter 8: Digital Media 4 Digital Audio Basics  Digital representation of sound

5. 8 Chapter 8: Digital Media 5 Digital Audio Basics  Sampling rate refers to number of times per second that a sound is measured

6. 8 Chapter 8: Digital Media 6 Digital Audio Basics  The most popular digital audio formats include AAC, AIFF, MP3, RealAudio, Wave, and WMA  Audio or media player software allows you to record and play digital audio files  You can embed digital audio files into a Web page

7. 8 Chapter 8: Digital Media 7 Portable Audio Players  Pocket-sized, battery-powered device that stores digital music –Zune  Digital music is available from a wide variety of sources –Formats include MP3, AAC, and WMA

8. 8 Chapter 8: Digital Media 8 Speech Recognition and Synthesis  Speech synthesis is the process by which machines produce sound resembling spoken words –Text-to-speech software  Speech recognition refers to the ability of a machine to understand spoken words –Speech recognition software

9. 8 Chapter 8: Digital Media 9 Speech Recognition and Synthesis

10. 8 SECTION B Chapter 8: Digital Media 10 Bitmap Graphics  Bitmap Basics  Scanners and Cameras  Image Resolution  Color Depth and Palettes  Image Compression  Bitmap Graphics Formats

11. 8 Chapter 8: Digital Media 11 Bitmap Graphics  Composed of a grid of dots –Color of each dot is stored as a binary number

12. 8 Chapter 8: Digital Media 12 Scanners and Cameras To scan an image, turn on the scanner and start your scanner software. Place the image face down on the scanner glass, and use the scanner software to initiate the scan. The scanned image is saved in RAM and can then be saved on your computer’s hard disk.

13. 8 Chapter 8: Digital Media 13 Scanners and Cameras The controls for a digital camera are very similar to those for an analog, or film, camera. To take a photo, simply point and shoot.

14. 8 Chapter 8: Digital Media 14 Scanners and Cameras  Digital cameras use storage medium –Solid state storage  Transfer images using: –Card readers –Direct cable transfer –Infrared port –Docking station –E-mail

15. 8 Chapter 8: Digital Media 15 Scanners and Cameras  Graphics software is used to modify or edit bitmap graphics –Modify individual pixels to Retouch photographs Wipe out red eye Erase rabbit ears

16. 8 Chapter 8: Digital Media 16 Image Resolution  Expressed as the number of horizontal and vertical pixels –Higher resolutions contain more data (larger file size) and are higher quality  Bitmaps do not have a fixed physical size

17. 8 Chapter 8: Digital Media 17 Image Resolution  File size of bitmaps can be reduced by cropping  Bitmaps are resolution dependent

18. 8 Chapter 8: Digital Media 18 Image Resolution  When you increase the resolution of a bitmap, pixel interpolation may occur –Some images may appear pixilated

19. 8 Chapter 8: Digital Media 19 Color Depth and Palettes  Color depth is the number of colors available for use in an image –Monochrome bitmap  Increasing color depth increases file size –True Color bitmap (24-bit bitmap) –32-bit bitmap  Color palettes are used to control color depth –Grayscale palette –System palette –Web palette

20. 8 Chapter 8: Digital Media 20 Color Depth and Palettes

21. 8 Chapter 8: Digital Media 21 Image Compression  Any technique that recodes data in an image file so it contains fewer bits –Lossless compression –Lossy compression  File compression utility

22. 8 Chapter 8: Digital Media 22 Image Compression File compression utilities, such as open source 7- Zip, zip one or more files into a new compressed file with a.zip extension.

23. 8 Bitmap Graphic Formats Chapter 8: Digital Media 23

24. 8 SECTION C Chapter 8: Digital Media 24 Vector and 3-D Graphics  Vector Graphics Basics  Vector-to-Bitmap Conversion  Vector Graphics on the Web  3-D Graphics

25. 8 Chapter 8: Digital Media 25 Vector Graphic Basics  Contain instructions for re-creating a picture

26. 8 Chapter 8: Digital Media 26 Vector Graphic Basics  Vector graphics resize better than bitmaps  Vector graphics usually require less storage space than bitmaps  Vector graphics are not usually as realistic as bitmap images  It is easier to edit an object in a vector graphic than an object in a bitmap graphic

27. 8 Vector Graphic Basics Chapter 8: Digital Media 27

28. 8 Chapter 8: Digital Media 28 Vector-to-Bitmap Conversion  Rasterization superimposes a grid over a vector image and determines the color for each pixel  Tracing software locates the edges of objects in a bitmap image and converts the resulting shapes into vector graphic objects

29. 8 Chapter 8: Digital Media 29 Vector Graphics on the Web  SVG (Scalable Vector Graphics) and Flash are vector graphic formats for the Web  Advantages of using vector graphics –Consistent quality –Searchable –Compact file size  Flash  Animated GIF

30. 8 Chapter 8: Digital Media 30 3-D Graphics  Stored as a set of instructions –Contain locations and lengths of lines forming a wireframe  Rendering covers a wireframe with surface color and texture  Ray tracing adds light and shadows to a 3-D image

31. 8 Chapter 8: Digital Media 31 3-D Graphics 3-D graphics are based on a wireframe, which can be rendered into a bitmap image that looks three- dimensional.

32. 8 SECTION D Chapter 8: Digital Media 32 Digital Video  Digital Video Basics  Producing Video Footage  Video Transfer  Video Editing  Video Output  Desktop, PDA, and Web Video  DVD-Video

33. 8 Chapter 8: Digital Media 33 Digital Video Basics  Uses bits to store color and brightness data for each video frame  Different kinds of digital videos: –Desktop video –Web-based video –DVD-video –PDA video

34. 8 Chapter 8: Digital Media 34 Digital Video Basics

35. 8 Chapter 8: Digital Media 35 Producing Video Footage  Use digital or analog video camera to shoot video footage –Digital video cameras store footage as a series of bits –Analog video cameras store video signals as a continuous track of magnetic patterns –Videoconferencing cameras (Web cam) attach directly to a computer

36. 8 Producing Video Footage Chapter 8: Digital Media 36

37. 8 Chapter 8: Digital Media 37 Video Transfer  Transfer video footage by connecting a cable between a video camera and computer  Video capture converts analog video signals into digital format

38. 8 Chapter 8: Digital Media 38 Video Transfer  Video capture software controls the transfer process

39. 8 Chapter 8: Digital Media 39 Video Transfer  Raw, uncompressed formats are ideal for editing  Video capture software can: –Decrease video display size –Reduce the frame rate –Compress data

40. 8 Video Editing  Linear editing –Requires at least two VCRs  Nonlinear editing –Requires a computer hard disk and video editing software Chapter 8: Digital Media 40

41. 8 Video Output Chapter 8: Digital Media 41

42. 8 Chapter 8: Digital Media 42 Video Output

43. 8 Chapter 8: Digital Media 43 Desktop, PDA, and Web Video  Desktop videos are usually displayed on a computer screen  Some PDAs and smartphones can be configured to play digital video  Web-based videos –Streaming video

44. 8 Chapter 8: Digital Media 44 Desktop, PDA, and Web Video  You can add external or internet videos to a Web page  Internet connection speed affects Web videos  Web video formats include Flash Video, MPEG4, QuickTime Movie, Windows Movie, and RealMedia

45. 8 Chapter 8: Digital Media 45 DVD-Video  Incorporate digital videos onto DVDs with interactive menus –DVD authoring software

46. 8 Chapter 8: Digital Media 46 DVD-Video  With advance planning, menus are easy to create  Output video in DVD-video format  A DVD image is a prototype of your DVD –Stored on your computer’s hard disk  Thoroughly test DVD on your computer before you burn it  Recordable vs. rewritable DVDs

47. 8 SECTION E Chapter 8: Digital Media 47 Digital Rights Management  DRM Basics  Signal Scrambling and Digital Watermarks  CD Copy Protection  DVD DRM  DRM for Digital Downloads

48. 8 Chapter 8: Digital Media 48 DRM Basics  Digital rights management (DRM) is a collection of techniques used by copyright holders to limit access and use of digital content –Time shifting –Place shifting –Format shifting

49. 8 Chapter 8: Digital Media 49 Signal Scrambling and Digital Watermarks  A digital watermark is a pattern of bits inserted at various places in an image or a content stream that can be used to track, identify, verify, and control content use  Signal scrambling is a term commonly used for obscuring cable or satellite television images until they are unscrambled by a set-top box or other authorized mechanism

50. 8 Chapter 8: Digital Media 50 CD Copy Protection  Copy protection refers to technologies designed to prohibit consumers from copying content

51. 8 Chapter 8: Digital Media 51 DVD DRM  Copy generation management is a digital watermark that specifies the number of times a content stream can be duplicated

52. 8 Chapter 8: Digital Media 52 DVD DRM  An analog protection system is any DRM technology that interjects signals into the video stream to prevent analog output from being copied  CSS (Content Scramble System) is a DRM technology designed to encrypt and control the use of content stored on DVDs

53. 8 Chapter 8: Digital Media 53 DVD DRM

54. 8 Chapter 8: Digital Media 54 DVD DRM  A DVD region code specifies geographical area of legitimate use for DVD disks and players  AACS (Advanced Access Content System) is a DRM technology designed to encrypt and protect content on optical disks

55. 8 Chapter 8: Digital Media 55 DRM for Digital Downloads  FairPlay controls music downloaded from the iTunes store  Microsoft supplies DRM technologies for several online music stores, including Zune

56. Chapter 8 Complete Digital Media