1. A User-Centered Website Redesign Ray Heigemeir Stanford Music Library

2. Music home page, 2001 Those were simpler times

3. Music home page, 2004 Using Dreamweaver

4. Stanford Libraries home page, 2004 Why caution can be a bad thing

5. Music home page, 2007 Let’s move links around!

6. The search feature How does it work?

7. Problems Flat--no visual hierarchy Bloated with links Stagnant, redundant content Poor searching Unattractive

8. High-level goals Increase usage of the library website by Stanford scholars. Enable Stanford students, faculty, and others to discover and access relevant and timely information, resources, and library services. Convey the depth, breadth, and uniqueness of our collections and services. Establish the SUL website as a gateway for tools needed for deep scholarly engagement. Promote a strong, unified, coherent identity for SUL, establishing our website as an exemplar that binds the main library system, the branches, and enterprises, while acknowledging the uniqueness of individual units. Inspire support for SUL and its many activities among Stanford scholars, alumni and other donors. Commit to long-term website improvements through usability testing, web traffic analysis, and user feedback. Make content creation and maintenance significantly easier for library staff.

9. Gathering information Surveys & interviews Personas Card sorting Web tools (heat maps, mouse-overs)

10. Challenges Consistency across all pages important Writing for the web is hard! Less is more Banishing library lingo; choosing meaningful headings Keeping content fresh

11. Measuring success Analytics User feedback

12. Stanford Libraries home page, 2004

13. SUL home page, 2014 The search box gets the prime real estate

14. Music home page, 2007

15. Music home page, February 2014 The center column hosts changing content

16. Lessons learned Digital content for music research– are we reaching critical mass? Be prepared to confront outdated policy and procedure Writing for the web is hard for librarians Challenging to move away from silo mentality People love streaming media!

17. What’s ahead? Branding effort Revamp of our catalog interface to be more like website Making smart use of social media to promote unique resources Keep analyzing user behavior and feedback More media

18. Thanks for listening! (obligatory cute animal pic)

19. Resources http://library.stanford.edu/music Redesign blog: http://library.stanford.edu/blogs/library-website- redesign http://library.stanford.edu/blogs/library-website- redesign Content Creation Guide & resources for authors: http://library.stanford.edu/resources-sul-web-authors Steve Krug. Don’t Make Me Think! (2nd ed. - Berkeley, Calif : New Riders Pub., c2006) Internet Archive’s Wayback Machine: http://archive.org/web http://archive.org/web