1. IN-STORE COMMUNICATION
of W A L - M A R T
By Tomas Cimburek

2. WALMART American multinational retail corporation
8,500 stores in 15 countries
World‘s third largest public corporation

3. Facts about Walmart
First Walmart store opened in 1962 in Rogers, Arkansas
Critics due to the inability of small stores to be competitive

4. Application of in-store
Stands
Eye-catcher
Floor graphic
Wobbler
Pallet islands

5. Sense communication Visual marketing
the use of static brand images to enhance awareness and increase recognition in the mind of the consumer.
Olfactory (smell) marketing
most famous technique of olfactory marketing in the food industry is the use of artificial smells to appeal to customers
Auditory marketing
aims to cause the good mood of customers. Researches proved that the places without music makes people feel uncomfortable.

6. Measure the effectiveness
Eye Tracking – method that analyze where the ordinary customer look
MultiTrack – service video camera monitoring particular spaces in the store

7. RFID Code Radio-frequency identification
Replacement for the standard bar codes
Research initiated by the Walmart
Used for the identification of the items
Passive and Active

8. RFID vs. Barcodes Barcodes are smaller than RFID
Cheaper than RFID tags
No privacy issues
Transmitter can read RFID tags from the greater distance
Approximately 40 RFID tags can be read at the same time

9. Self-Checkout services
Machine provides a mechanism for customers to pay for purchases from a RETAILER
The benefit to the retailer in providing self-checkout machines is in reduced staffing requirements since one attendant is all that is required to run four to six checkout lanes at one time

10. iPhone paying
Wal-Mart Stores is testing a system that would allow shoppers to scan items using their iPhones and then pay at a self-checkout counter, a move that could trim checkout times and slash costs for retailers.

11. THANK YOU FOR YOUR ATTENTION….
by thomasci