1. EAS590: Case Studies in Engineering Management Dr. Robert E. Barnes April 18 th, Spring 2007

2. Strategic Planning and Marketing Case 6 Todd A. Pitts and Tamara E. Brown

3. Case #6 – Org Chart Stop #6 in “our walk around a company” President, CEO Executive VP, COO VP Finance, CFO VP Marketing VP Production Manufacturing, CMO VP Engineering Chief Information Officer, CIO VP R & D VP Human Resources

4. Functions of Engineering Management – as applied to Case 6 Organizing StaffingDirecting (Motivating & Communicating) Controlling (Measuring & Correcting) Planning DiPietro, 1986, in Handbook of Engineering Management Bennett, 1996, in The Management of Engineering

5. Todd A. Pitts BS chemical engineering, Case Western MBA, University at Buffalo Formerly Occidental Chemical 1st in R&D process development (7 years)1st in R&D process development (7 years) After MBA in marketing and businessAfter MBA in marketing and business Last title "Business Director for Chemical Intermediates," responsible annually for $110 M of salesLast title "Business Director for Chemical Intermediates," responsible annually for $110 M of sales Presently semi-retire consultant

6. Tamara E. Brown BS chemical and biological engineering, Vanderbilt University MEng chemical engineering, University at Buffalo Alumna of EAS590 Formerly project manager/product development, Harmac Medical products Presently associate project manager, Healthcare Application Research and Development, Praxair

7. Case 6 has two parts - Part 1 – Strategic Plan Part 1 – Strategic Plan Part 2 – Marketing Part 2 – Marketing

8. I appreciate the work of both individuals who have made tonight’s topics possible. Ms. Brown will have the 2 nd half of tonight’s session.