1. Elevator Pitch Video Production for Wellness and Health Innovation Client Companies by Inner Ear

2. Elevator Pitch Videos Raise client company profile Showcase their work Tell the story of how Wellness and Health Innovation help clients’ businesses develop Inner Ear will: ‣ Train client companies how to present themselves ‣ Create the videos ‣ Advise on communication of the videos

3. Content Each video will be two minutes long: ‣ 90 seconds about the client company ‣ 30 seconds on how WHI has helped them We’ll provide the WHI sections as stand alone videos And then create a summary showreel video for WHI

4. Content We’ve worked with Wellness and Health Innovation for years We know many of the client companies and understand their needs and challenges We’ll work with the WHI team, and client companies to devise pitches and product demos that suit the nature of each business Some specific examples are provided in our full proposal

5. Creation Once content is captured, we’ll edit it in our studio Drafts will be send for feedback, and two rounds of amendments made as required We’ll incorporate logos and visual branding as specified Additionally, we can compose music and audio branding

6. Accessibility Making digital content accessible is vital We understand accessibility requirements, including those for blind and deaf people We will transcribe all videos and provide subtitles using YouTube’s closed captions feature Uploading videos to YouTube makes them mobile compatible

7. Communication All of the videos can be used to: ‣ Provide content for WHI and client websites ‣ Engage users in social media channels ‣ Act as inbound marketing tools We will prepare a strategic content communication plan ‣ The plan will include scheduling and SEO for video tactics

8. Company Experience Inner Ear was established in 2000 and launched our first project, Radio Magnetic in March 2001 Since then we’ve provided production, promotion, training and consultancy for a wide variety of clients All of our content is, and has always been, broadcast quality See our full proposal for more information and references

9. Contact To find out more about Inner Ear, please visit our website, read our blog and browse our social media channels: ‣ http://www.innerear.co.uk http://www.innerear.co.uk ‣ http://innerear.posterous.com http://innerear.posterous.com More details, including costs, can be found in our full proposal with our video pitch and this presentation at: ‣ http://www.innerear.co.uk/drafts/whi-elevator-pitches http://www.innerear.co.uk/drafts/whi-elevator-pitches Or contact Dougal Perman (dougal@innerear.co.uk) on 0141 226 8808dougal@innerear.co.uk

10. Please contact Inner Ear to find out more www.innerear.co.uk innerear.posterous.com dougal@innerear.co.uk @innerearuk www.innerear.co.ukinnerear.posterous.comdougal@innerear.co.uk @innerearuk