1. How Gaming will become a Billion $ business in India Siddhartha Roy COO – Hungama Digital Media

2. 2 AGENDA IN THE NEXT 20 MINS OR SO…. Who we are! Digital Ecosystem in India Growth Drivers The Indian Consumer Future of Gaming

3. SOUTH ASIA’S LARGEST DIGITAL MEDIA ENTERTAINMENT COMPANY 47 COUNTRIES3 BILLION PEOPLE DAILY MOBILE, INTERNET & IPTV | |

4. Where does India Stand? 4

5. 5

6. 6 From 2G to 4G in 12 months!

7. India We trailed the world by 3 years in 2G We were behind by 9 years with 3G We will be WITH the world with 4G 7

8. INDIA INTERNET MARKET Limited bandwidth … 8 & 16 Mbps expected A shift toward entertainment Gaming I Video I Social Networking 500+ Million Internet users by 2015 110 Million Internet Users 2 nd Largest Internet market in the World 58 Mn DTH consumers. 170 Mn Cable households

9. 900 MILLION CONSUMERS GROWING @ 10 MILLION PER MONTH GROWING @ 10 MILLION PER MONTH 0.2cent a minute CALL RATES MUSIC IS THE BIGGEST DRIVER IN MOBILE ENTERTAINMENT Video Will Rise now – 3G & 4G MOBILE MARKET

10. Bollywood – Key Growth Driver 10

11. BOLLYWOOD – GAMIFICATION 11

12. Bollywood – DON – In 2006 – 1 Platform Bollywood – DON 2 – in 2011 – 7 platform 12

13. ENTETAINMENT INDUSTRY GROWTH Growing @ 17 % YoY 2011- digital sales brought in USD 100 million in Bollywood film music revenues of a total industry size of USD 170 million* Music drives- 25-35% of a Bollywood movie’s revenues For Telcos, Bollywood music, video and now gaming brings in over 60% of its VAS revenue. 13

14. 14 Increase scope of audience – This is where the BOOM will happen RESOLVE OF INDIAN GOVERNMENT Sub 35 $ Android powered Tablet for schools and universities

15. 15 GAMING IS HERE TO GROW & STAY

16. The Indian Gamer 16

17. OVERDOSE OF CRICKET – Really! 17 Indian consumer are receptive now – New Analogy getting created

18. India – Leaping ahead We are Skipping the Console generation as a country 18 Feature Phone| Smart Feature| Smartphone

19. New Genres of Gaming Evolving - VOICE Voice Gaming is turning out to be a HIGH ENGAGEMENT tool 19

20. Large Format Consumer adoption 20

21. To WRAP up – CRUCIAL factors YOUNG Population Rising DISPOSABLE income Increasing WIRELESS users Proliferation of DEVELOPERS & PUBLISHERS 21 Compounded Annual Growth Rate (CAGR) of 32 - 35 per cent in Gaming in India, and it could take industry to $ 0.4 billion by early next year 2013

22. How can you Collaborate Look for the RIGHT partner Telecom Ecosystem is POTENT Access to consumers across 3 screen Localize your content with the right IP Work for hire does not work anymore Welcome to India 22

23. Thanks! Questions Siddhartha.roy@hungama.com