1. ResearchConferencesPublishingTrade Shows The Dual Education System – Cooperating and competing for young people Prof.Dr.Bernd Hallier Bildbeispiel

2. Page 2 In Germany there is for young people a combination of in-door-training in retail companies …

3. Page 3 …and training in specialized schools for the sector (Berufsschulen)

4. Page 4 Mostly young people who leave school at the age of about 16 years take this choice – and interestingly a study of August 2011 discloses that young people like to work with those retailers where they are shopping!!

5. Page 5 They get employment-contracts with a company (for example a retailer like Saturn/Metro) …and the company is sending them for one day per week to school

6. Page 6 Some Universities of Applied Sciences in Germany (like EUFH/Bruehl) use a similar structure for Bachelor-students

7. Page 7 Students work for Globus/Saturn for three months and get paid there …

8. Page 8 …then they go three months to EUFH and pay there per month about 800 Euro

9. Page 9 Both groups (vocational level as well BA- level) have to pass a test in the end at the Chamber of Commerce! - - The best of the best are awarded and the their names and the names of the companies are in the newspaper!

10. Page 10 EHI-Award- Party and 40.000 Euro!

11. Page 11 Award winning is interesting on the level of cashiers as well as on the level of the students - and it brings a high image for the retail company of the winners

12. Page 12 Proud Winners!

13. Page 13 Proud Winners!

14. Page 14 Young and ambitious people should be fixed by contracts of the retailers very early together with carrier-planning

15. Page 15 Young people are the future of the retailers.

16. Page 16 …and they have to get involved with the practical activities either as employees or via a traineeship if possible also in foreign countries!

17. Page 17 In Germany very often the company keeps on employing its dual-education-“students” after the exams!

18. Page 18 Students are from the start on “part of the labour market” – and they are ambassadors of their retail-company

19. Page 19 There should be a test for more practical work for school-leavers and students in Russia too. Conclusion for Russia

20. Page 20 Retail Managers and teachers should build together a new education team – you need a Round Table between the two parties: University and Retail Educators

21. Page 21 Companies like Globus, Metro, Saturn can help with their German experience

22. Page 22 Perhaps they could also help for pilot- exchanges of some teachers and students with red diploma.

23. Page 23 Young people take part in the EURASIAN Youth Forum and meet Nobel Laureates for Economics!

24. Page 24 www.european-retail-academy.org can help to organize such international teams

25. Page 25 Speaker: Prof.Dr.Bernd Hallier EHI Retail Institute Spichernstraße 55 50672 Cologne hallier@ehi.org www.ehi.org www.european-retail-academy.org Thank you! Spasibo bolshoe!