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Donna McDonald Division Manager Rotary International Zone 25 Membership Seminar July 2006
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1905 to Present
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2004-05 vs 2005-06 Worldwide As of 30 June 06 (preliminary: to date) 1,221,552: (2,745) net decrease 32,702 Clubs: +195 net increase 637 New Clubs 16,094 Charter members As of 30 June 05 1,224,297 32,507 Clubs 582 net increase 781 New Clubs 18,870 Charter members
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Zone 25 - 4 Year Net Trends ClubsMembers 30 June 2002 - 03+10-289 30 June 2003 - 040-190 30 June 2004 - 05-2-421 30 June 2005 - 06+6-74
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Zone 25 - 5 Year Trends Charter Clubs & Members ClubsMembers 30 June 2001 - 0212278 30 June 2002 - 0313330 30 June 2003 - 046121 30 June 2004 - 058218 30 June 2005 - 0613294 521,241
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North America Charter Clubs & Members Research 1 July 2000 – 1 July 2005 ClubsMembers 490 12,312 North AmericaWorldwide 2% loss in clubs (consistent)12% loss 2% loss in members 9% loss Three year leveling off period Losses in clubs and member occur in the 2 nd & 3 rd year
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Zone 25 - 4 Year Trends ClubsMembers 30 June 2002 - 0368233,971 30 June 2003 - 0468233,781 30 June 2004 - 0568033,360 30 June 2005 - 0668633,286 Average: 49 members/club
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Worldwide - 4 Year Trend Average # members/club 30 June 2002 - 0339/club 30 June 2003 - 0438/club 30 June 2004 - 0538/club 30 June 2005 - 0637/club
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Member/Club Trends 1 July 1998 – 1 July 2005 More clubs/More members Worldwide Trend More clubs/Fewer members 50% North American zones (zone 25) Japan Australia/New Zealand/Pacific Islands RIBI Central & South America
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Members/Club January 2006 data
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Regional Breakdown 2000
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Regional Breakdown 2005
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Net vs Existing vs Charter Worldwide
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Net vs Existing vs Charter North America
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Existing Rotary Club Activity Worldwide
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Trends in North America
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Trends in Latin America
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Trends in Europe & Africa
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Trends in Asia: Japan
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Trends in Asia: SE Asia
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What activity comprises total membership? Retention continues to be the greatest challenge New Members New Clubs
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Retention Weekly Programs Involvement Projects Committees Social Functions Continuing Education Communication Other: Personal Benefits (WIFM)
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Retention Club Assessment (Regular and action oriented) Member Satisfaction Projects (meet needs of members & community) Programs (meet need of members & relevancy) Retention Model (Who, How Long) Exit Interviews (Why)
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New Members Club Survey & Assessment Community Demograhics Business & Professional community Identifying Prospective Members Prospective Member Education Responsibilities Cost New Member Orientation Public Relations & Public Awareness
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Organizing New Clubs Accounted for RI Growth Organizing New Clubs: Where & Why Communities without a Rotary club Accommodate a different population Day or meeting time Must be mentored and supported
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Organizing New Clubs
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RI Resources Regional Rotary International Membership Coordinators (RRIMCs) Web based Prospective Member (new members) Referral (new members) Relocation (retention) Publications & videos Downloadable & Sales Rotary Basics (new & prospective members)
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RI Web Based Programs
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Year-to-date 2004-05 vs 2005-06 Submissions 2004-05 - 6,401 2005-06 - 6,667 Includes: Prospective Member Relocation Referral Other RI Programs
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RI Resources Membership Best Practices (database) Surveys & Research (eventual database) E-Learning Center Public Relations
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2006-07 Items Items for 2006 – 07 Mandatory membership goal for Presidential Citation: Develop and implement a membership recruitment plan to achieve a net increase of one member by 1 April 07 (must be achieved) One activity from four of five categories listed DVD for New Members: In Process Revision of Membership Development Resource Guide w/ regional supplements (#417) Follow-up demographic and cost of membership survey Results by 3 rd quarter COL in April 2007
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Membership Development Division Donna McDonald, Division Manager x3022 Jill Pohren, Manager, Comm. & Support x3236 Chanda Rice, Coordinator x3435 Membership Communications & Training Coord. Jennifer Deters, Manager, Systems & Research x5205 Jana Bodensteiner, Coordinator x5300 Christine Sanders, Coordinator x5371 Kristine Hartman, Assistant x5319
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