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Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief.

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Presentation on theme: "Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief."— Presentation transcript:

1 Propaganda Techniques

2 Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief.

3 Propaganda Techniques Plain Folk Bandwagon Name Calling Card Stacking Glittering Generalities Transfer Testimonial

4 Plain Folk Pretend to be one of the common people. Helps listener relate to speaker. “I’m one of the worker’s friends” http://changingminds.org/techniques/propaganda/plain_f olks.htm

5 Bandwagon Follow the crowd, be with the majority. Appeals to people who want to be on the winning team. Ex: “I’m voting for the Situation, why aren’t you?” http://changingminds.org/techniques/propaganda/bandwagon.htm

6 Name Calling Do not discuss facts, just give the opposition a bad name. Attaches negative image to opposing side. “Mickey Mouse is un- American” http://changingminds.org/techniques/propaganda/name_calling.htm

7 Glittering Generalities Broad and vague statements. Never really says anything. “In the interest of peace and prosperity” http://changingminds.org/techniques/propaganda/glitteri ng_generalities.htm

8 Transfer Use symbols to accomplish purposes for which they intended. Associates person w/ positive image. Using an American flag as a backdrop http://changingminds.org/techniques/propaganda/transfer.htm

9 Testimonial Endorsed by a celebrity. Makes people think that a positive view of the person is a “correct” one The Situation is endorsing Snooki for president. http://changingminds.org/techniques/propaganda/testimonial.htm

10 Card Stackingard Stacking Presenting only one side of an issue through the distortion of facts. Makes evidence against person seem overwhelming “Pauly D voted 35 times to raise your taxes!” http://changingminds.org/techniques/propaganda/card_stacking.htm

11 Snob Appeal This device reverses the appeal of PLAIN FOLKS. Instead, this one tries to flatter the consumer by making her think she is special.


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