1. The 1950s Prosperity and Conformity

2. Election of 1952  The Democrats Pres. Truman Estes Kefauver Tennessee Senator Adlai Stevenson Governor of Illinois John Sparkman Alabama Senator

3. Election of 1952  The Republicans Dwight D. Eisenhower War Hero Robert Taft Senator from Ohio Richard Milhous Nixon Senator from California

4. Election of 1952  The Issues

5. Election of 1952

6. Stock Market in the 1950s

7. Post-War Prosperity  Economic Recovery Pent up demand G.I. Bill  Increases in wages Productivity Unions

9. Franchising  New model for business

11. Baby Boom  “ War Babies ”  Increase in population and consumption

12. Suburbanization  The Highway System Federal Highway Act (1956) $26 Billion 40,000 miles

14. Suburbanization  William Levitt Tract housing

17. Population Shift  Sunbelt

18. Consumerism  Television  Middle Class

19. Gender Roles  Men  Corporate Man White Collar Grey Flannel Suit  Sphere is outside home

21. Gender Roles  Women  The Happy Housewife Sphere is home Isolated  Sex Symbol

24. Conformity  Religious Revival “ Under God ” in Pledge of Allegiance “ In God We Trust ” on currency  Public Schools Good citizens  Television Mickey Mouse Club