1. Sports Marketing Lesson 2- Branding “Team Nicknames”

2. What is Branding? A term, symbol, design or combination thereof that identifies and differentiates a seller's products or service. The process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.

3. How are Teams Named? Geography History or Event Connection Wildlife Sports Appropriate

4. Geography Football Houston Texans Baseball Colorado Rockies, NY Mets Basketball Miami Heat, Phoenix Suns Hockey Carolina Hurricanes, Colorado Avalanche

5. History or Event Football New England Patriots, Baltimore Ravens Baseball Houston Astros, Milwaukee Brewers Basketball Philadelphia 76ers, Denver Nuggets Hockey St. Louis Blues, Washington Capitals

6. Wildlife (Either Native, Aggressive or Both!) Football Philadelphia Eagles, Seattle Seahawks Baseball Baltimore Orioles, Tampa Rays Basketball Toronto Raptors, Minnesota Timberwolves Hockey San Jose Sharks, Florida Panthers

7. Sports Appropriate Football Tennessee Titans, NY Giants Baseball Oakland Athletics, San Francisco Giants Basketball Golden State Warriors, Sacramento Kings Hockey Minnesota Wild, Nashville Predators

8. Using Local Pro Team Nicknames Research names of pro teams that already exist in your city Works well in marketing Easy way to start a fan base If they root for the NBA team…maybe they’ll become a fan of yours Examples from Pro Sports Mets, Jets, Nets Utah Jazz and Utah Starzz Revolution and Patriots

9. Why are Teams Misbranded? Utah Jazz Moved from New Orleans Los Angeles Lakers Moved from Minneapolis Memphis Grizzlies Moved from Vancouver Los Angeles Dodgers Moved from Brooklyn Arizona Cardinals Moved from St. Louis

10. Why Are They Named That? SportTeam NameReason? Football Pittsburgh Steelers Green Bay Packers Minnesota Vikings Indianapolis Colts Baseball Minnesota Twins Detroit Tigers Basketball Indiana Pacers Houston Rockets Orlando Magic Hockey Washington Capitals Phoenix Coyotes Dallas Stars

11. Major League Baseball Franchises AL EASTAL CENTRAL AL WESTNL EASTNL CENTRAL NL WEST YankeesIndiansAngelsMetsRedsDodgers Red SoxWhite SoxMarinersBravesCubsDiamondbacks RaysRoyalsAthleticsPhilliesCardinalsGiants OriolesTwinsRangersMarlinsBrewersPadres Blue JaysTigersAstrosNationalsPiratesRockies

12. Major League Baseball Franchises AL EASTAL CENTRAL AL WESTNL EASTNL CENTRAL NL WEST History GeographyHistory Sports Related GeographySports Related HistoryNative Wildlife History EventHistoryGeographyHistory/wildlifeSports Related Native Wildlife History Native Wildlife History History/Wildli fe History GeographyHistoryGeography