1. Presented by Cindy, Sally, Roy & Quinn 4 th May 2012 Feasibility Study on opening another cafeteria in Ultimo Tafe College in Ultimo Tafe College

2. INTRODUCTION Currently, there are 3 eating opinion on campus. site map & photosite map & photo Demand for food is depending on students and staffs needs and wants According to ABS, there is significant growth of people undertaking further and higher education Considering above aspects, comprehensive research on the feasibility of opening another cafeteria in TAFE is taken up

3. OBJECTIVES OF THE RESEARCH Primary objective is to determine the feasibility of starting up another café business in Ultimo TAFE College Secondary objective is to engage and provide students and staff with the opportunity to offer feedback on what their preferences in food and drink as well as suggestion on the availability of places and their perception of current food options This research can be useful for investors or people having the same interest in similar business

4. STUDY METHODS, SAMPLING AND DATA COLLECTION This research is based on primary and secondary data collected between March and April, 2012 Primary data is collected through a questionnaire survey conducted on campus Secondary data is collected from Australia Bureau of Statistics (ABS), Reserve Bank of Australia (RBA), economic & trading research website and printed books & materials A random sample of people in the college is selected, a total of people participated in the study. The sample consisted of about 50% male and 50% female

5. STUDY METHODS Cont’d... All data collected from the questionnaire is analysed using cross-tab analysis so as to provide a wealth of information about the relationship between the variables

6. GENERAL INFORMATION ON BUSINESS REASERCH Economic Factors Gross National Product -slowdowns in Q4 of 2011 GraphGraph Consumer Prices Index - rises 1.6% in the 1 st quarter of 2012 GraphGraph Interest Rates - cuts to 3.75% (effective from 2 nd May 2012) Graph Graph The Unemployment Rate - remains steady at 5.2% in the 1 st quarter 2012 GraphGraph Social Factors changes in demographic factors such as age, gender or ethnic background can suggest business opportunities within particular customer groups

7. FINDING Table Those who use cafeteria are between ages 18-34 (total 67.5%) and three- fourths of them are students Graphs sheet1 Over half of people (65.8%) prefer take away than eat in and food services are quite efficient within 5 minutes (70%) Graphs sheet1 Over half of respondents (57.5%) often spend no more than $10 in cafeteria

8. FINDING Cont’d... Graphs sheet2 It seems like people need more Asian food in cafeteria Half people rarely use cafeteria, more than 30% people use it depending on how many days they go to TAFE

9. CONCLUSION Based on the findings of survey, it can be concluded that having another cafeteria on Campus is not viable at this moment Reasons: 1) Only 27.5% of respondents agreed to consider having another cafeteria 2) Already has plenty of places and there are repetitive food options on campus

10. RECOMMENDATION Invest in opening a brand new dining option which offers other types of food products that are not available on site By introducing a flexible and extended hours of operation of our proposed eatery The proposed eatery could have enough customers to survive if it is unique, providing tasty food and with good reputation

12. REFERENCES Australian Bureau of Statistics (2010), Australian Demographic Statistics June 2010 - Change in population growth rate, by age and sex, cat no. 3101.0, retrieved on 28 th April 2012, available at http://www.censusdata.abs.gov.au/ http://www.censusdata.abs.gov.au/ Australian Bureau of Statistics (2012), Australia Inflation Rate – Annual Change on Consumer Price Index, in Trading Economics (2012), New York, retrieved on : 1 st May 2012, available at : http://www.tradingeconomics.com/australia/inflation-cpi http://www.tradingeconomics.com/australia/inflation-cpi Australian Bureau of Statistics (2012), Australia Unemployment Rate – Percentage of the Labour Force, in Trading Economics (2012), New York, retrieved on : 1 st May 2012, available at :http://www.tradingeconomics.com/australia/unemployment-ratehttp://www.tradingeconomics.com/australia/unemployment-rate Australian Bureau of Statistics 2007), Type of Educational Institution Attending (Full/Part-time student status by age), by sex – time series statistics (1996, 2001, 2006 Census Years) cat no. 2068.0, retrieved on 28 th April 2012, available at http://www.censusdata.abs.gov.au/http://www.censusdata.abs.gov.au/ Birt I and Sleeman R (1999), Making Small Business Work for you, 2 nd Edition, Prentice Hall, Pearson Education Australia, NSW Johnson G, Scholes K and Whittington R (2008), Exploring Corporate Strategy, 8 th Edition, Prentice Hall, Pearson Education Limited, England Klein A (2004), University Business – Food for Thought, retrieved on 28 th April 2012, available at : http://new.stjohns.edu/media/3/f1311c3afda04a4397b8a0aecc5bd547.pdf http://new.stjohns.edu/media/3/f1311c3afda04a4397b8a0aecc5bd547.pdf Reserve Bank of Australia (2012), Australia Interest Rate, in Trading Economics (2012), New York, retrieved on : 1 st May 2012, available at : http://www.tradingeconomics.com/australia/interest-ratehttp://www.tradingeconomics.com/australia/interest-rate Shanka T and Taylor R (2005), Assessment of University Campus Cafe Service : The Students’ Perceptions, Asia Pacific Journal of Tourism Research, 10(3), pg329-340 Tafe Sydney Institute (2012), Ultimo College Location Map, retrieved on : 1 st May 2012, available at : http://www.sit.nsw.edu.au/ultimo/?Media_Index_ID=648&area=ultimo#3134 http://www.sit.nsw.edu.au/ultimo/?Media_Index_ID=648&area=ultimo#3134 The World Bank Group (2012), Australia GDP, in Trading Economics (2012), New York, retrieved on : 1st May 2012, available at : http://www.tradingeconomics.com/australia/gdp-growthhttp://www.tradingeconomics.com/australia/gdp-growth