1. Name that Brand…

12. Color

13. Color is a powerful promotional tool Proper use of color is vital to creating a positive image among consumers Creates and reinforces the brand identity Marketing research shows that 80% of visual impact is related to color

14. Battle over Color Consider the fact that colors are in limited supply Businesses have to protect their color identity with trademarks

15. What are some companies that use red, white, & blue in their logo?

17. Color in Culture China: Good luck, celebration, summoning India: Purity South Africa: Color of mourning Russia: Bolsheviks and Communism USA: Danger, love, passion, stop

18. Color in Culture China: Nourishing Egypt: Color of mourning Japan: Courage USA: Warning, yield

19. Color in Culture Japan: White carnation symbolizes death, funerals USA: Brides, angels, good guys, hospitals, doctors, peace, surrender

20. Color Palettes Marketing campaigns also use color to effectively communicate a mood or tone for a message or brand Warm colors Cool colors Neutral colors

23. Activity: Color Psychology Pick a partner and select a color Use the worksheet to discover what your color represents and how it impacts marketing Work in class today –Use the computers & magazines Share findings tomorrow in class - 5 minutes per group