1. Jose Ingles WWF Coral Triangle Program ADB Environment Community of Practice presents: Greening Supply Chains: Protecting Ecosystems and Food Security June 5, 2013 Transforming Markets: Better production for a living planet

2. Outline Why work with the private sector? WWF work on Transforming markets WWF approaches for greening supply chains and transforming markets. WWF Tuna Work in Asia Pacific

3. Transforming Markets: Social and Environmental Risks COMMODITIES AND SECTORS Forest (timber, pulp & paper) Fisheries (white fish, tuna) Aquaculture (salmon, shrimp, tilapia, catfish) Agriculture (soy, cotton, palm oil, sugarcane) Livestock (beef and dairy) Bi-energy (from agriculture and forestry)

4. WWF’s Approaches in transforming markets develop new market standards promote Better Management Practices (BMP)Better Management Practices increase the supply of certified products through Multi- Stakeholder EngagementsMulti- Stakeholder Engagements establish Company Partnerships Company Partnerships promote sustainable Commodity Investment with the financial sector Commodity Investment

5. Transforming Markets: Asia Pacific Tuna Cotton Sugarcane Aquaculture Palm Oil

6. Developed New Market Standards

7. IMPACTS ~ 100,000 members < 300 members < 100 members Millions constituents Catcher/ Carrier Owners Processors Brand owners Brand & supermarket owners Tuna patrons Fishery Processors Trading & Retail Companies Consumers Supply Chain Stake holders Number of Stake holders Market Push-Pull Outcomes INTERVENTION

8. Tuna Issues Overfishing High Bycatch (Juvenile Tuna) Loss of Value

9. Partnership Goals w/ Private Sector.... Fishery Better management practices, better fishing practices Supplying science gaps Influencing ocean use & policy (EBM) Processors, Canneries Better practices (traceability systems, Creating economic incentives) Creating significant market pull Roundtable discussion Traders & Investors One-on-one engagement, roundtable discussions Investment screen (financing for new technologies, smart gears) Influencing trade and subsidy policies Retailers & Consumers Consumer work and on consumption behavior change campaign

10. Fishery Improvement Projects (FIPs)  Stepwise approach to MSC certification  Develop seafood company commitment  Technical advice from fishery consultants  Partner with local stakeholders to develop and implement FIP  Essential that goals and results are measurable

11. Fishery Local traders; retailers Processors; distributors Traders, Importers, Retail ers Consu- mers Partnerships with private sector Improve Governance, Management and decision- base policy support NGO partnerships FIP partnerships (Anova); (Blueyou+Seafresh+COOP/Bell Seafood) Partnerships with Associations for (APRI, PACPI), best practice (ATLI, ISSF, Anabac, Orthongel ) Support of Science Information : (EDEKA –Tagging; PACPI – stock enhancement;)

12. Fishery Local traders; retailers Processors; distributors; investment institutions Traders, Importer s, Retailers Consumers Examples of Partnerships Influencing buying and consumption behavior of consumers Seafood Campaigns  Seafood Guides  Retailer/trader/industry discussions  Retailer commitments  Seafood Charter  Kids clubs  MSC  Compliment policy ask  Celebrity chefs  Media……

13. Developing Platforms CTI Regional Business Forum CT Fisheries Forum CT Communications Platform Asia Pacific Sustainable Seafood and Trade Network

14. The Asia-Pacific Sustainable Seafood & Trade Network www.panda.org/apsstn Broad membership based service provider o Regionally relevant o Supports sustainable seafood initiatives o Delivers improved seafood supply chain practices

15. Thank you!