1. ® 2007 Vertis, Inc. All rights reserved. Vertis Customer Focus® RETAIL 2008: MEDIA

2. 2 CONSUMER INSIGHTS We strive to know your customers as well as you do Proprietary Research – Client Specific Reporting  Customer Focus Retail  Customer Focus Direct Marketing  Customer Focus Opiniones  RISC (Research Institute on Social Change) Syndicated Research – Market and Zip-code Specific  Scarborough  MRI  Simmons Custom Research Services – Affordable and Timely  Return to Sample  Focus Groups (traditional and Online)  Telephone, Web Surveys DataDrivenDesign  Customer, market and transaction specific targeting strategies based on consumer, behavioral, and attitudinal data

3. 3 CUSTOMER FOCUS ® BACKGROUND A comprehensive consumer survey analyzing consumer, demographic and media behavior Identifies sociodynamic profiles such as values, cultural characteristics and motivational attributes A powerful marketing tool to measure market fluctuations and refine marketing strategies Developed from interviews with leading national advertisers The Customer Focus ® survey is conducted by Marshall Marketing & Communications, a leading field research company.

4. 4 CUSTOMER FOCUS ® INTERVIEW METHODOLOGY Telephone Survey:  Random Digit Dialing  3,000 Adults 18+  95% Reliability, 2% Differential  Distributed proportionately Categories  Home improvement, sporting goods, auto aftermarket, electronics, appliances, fashion, footwear, grocery, drug, furniture, optical and more Retail Survey Dates:  August/September 1997  August/September 1999  August/September 2001  August/September 2003  August/September 2005  August/September 2007

5. ® 2007 Vertis, Inc. All rights reserved. Inserts Capture Consumers’ Attention

6. 6 MEDIA ADVERTISING-7 DAYS In the past 7 days, what advertising did you pay attention to? Was it...? Total Adults18 - 3435 - 4950+ In an advertising insert or circular47%37%51%52% On prime Time TV43%51%44%37% On the page of a newspaper38%27%38%46% In a Magazine29% 28% On the Internet (Web)24%37%26%15% On Morning Radio between 6-10am24%31%27%17% In Direct Mail23%24%22% On a Billboard20%26%22%15% On a cell phone3%5%4%1% None of these14%12%11%18% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

7. 7 MEDIA ADVERTISING-7 DAYS In the past 7 days, what advertising did you pay attention to? Was it...? Total Adults Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

8. 8 MEDIA ADVERTISING-7 DAYS In the past 7 days, what advertising did you pay attention to? Was it...? 18 - 34 Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

9. 9 MEDIA ADVERTISING-7 DAYS In the past 7 days, what advertising did you pay attention to? Was it...? 35 - 49 Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

10. 10 MEDIA ADVERTISING-7 DAYS In the past 7 days, what advertising did you pay attention to? Was it...? 50+ Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

11. ® 2007 Vertis, Inc. All rights reserved. Over 90% of Insert Readers are Using the Insert for more than Just Price

12. 12 OTHER THAN PRICE COMPARION-INSERT USAGE Other than for price comparisons, how do you use advertising inserts or circulars? Do you...? Total Adults18 - 3435 - 4950+ Clip coupons55%48%53%60% Assist in making future shopping trip lists51%48%50%53% Browse for new products or styles50%54%51%47% Look for new ideas such as projects/meals/recipes45% 44% Take it into store to help you shop37%32%35%42% Assist in making same-day shopping trip lists37% 36%38% Register to win16%13%16%18% None of these7%8%6%7% Universe: Insert Readers Source: © 2008 Vertis Customer Focus ® : Retail 2008

13. 13 OTHER THAN PRICE COMPARION-INSERT USAGE Other than for price comparisons, how do you use advertising inserts or circulars? Do you...? Total Adults Under $30K $30-$50K$50-$75K$75K+ Clip coupons55%56% 55%51% Assist in making future shopping trip lists51%50% 51%52% Browse for new products or styles50%46%48%52%56% Look for new ideas such as projects/meals/recipes45%43%44%43%48% Take it into store to help you shop37%42%37%34%35% Assist in making same-day shopping trip lists37%39%37%36% Register to win16%20%17%14%12% None of these7%8%9%6%5% Universe: Insert Readers Source: © 2008 Vertis Customer Focus ® : Retail 2008

14. 14 OTHER THAN PRICE COMPARION-INSERT USAGE Other than for price comparisons, how do you use advertising inserts or circulars? Do you...? Total Adults Urban / City Area Suburbs A Rural Area Clip coupons55%52%59%51% Assist in making future shopping trip lists51%50% 53% Browse for new products or styles50% 52%47% Look for new ideas such as projects/meals/recipes45% 44%45% Take it into store to help you shop37%39%36%37% Assist in making same-day shopping trip lists37%38%35%38% Register to win16% 15%17% None of these7%8%5%9% Universe: Insert Readers Source: © 2008 Vertis Customer Focus ® : Retail 2008

15. ® 2007 Vertis, Inc. All rights reserved. Fewer Adults Under 50 Reading Newspapers

16. 16 NEWSPAPER READ In the past 7 days, did you read a...? Total Adults18 - 3435 - 4950+ Read Paper (combined)76%65%75%84% Weekday Paper (total)66%53%63%76% Daily City Newspaper (Monday-Saturday)62%50%60%71% Sunday Paper (combined)60%48%59%69% Sunday City Newspaper56%45%54%64% Suburban Newspaper (Monday-Saturday)20%13%20%24% A free city paper18%19% 16% A Free Suburban newspaper16%12%17% Sunday Suburban Newspaper13%9%14%15% Did not read paper24%35%26%16% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

17. 17 NEWSPAPER READ In the past 7 days, did you read a...? Total Adults 20042008 Weekday72%66% Sunday65%60% Did not read paper20%24% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

18. 18 NEWSPAPER READ In the past 7 days, did you read a...? 18 - 34 20042008 Weekday62%53% Sunday57%48% Did not read paper29%35% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

19. 19 NEWSPAPER READ In the past 7 days, did you read a...? 35 - 49 20042008 Weekday72%63% Sunday62%59% Did not read paper17%26% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

20. 20 NEWSPAPER READ In the past 7 days, did you read a...? 50+ 20042008 Weekday79%76% Sunday73%69% Did not read paper15%16% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

21. ® 2007 Vertis, Inc. All rights reserved. Inserts Still Number one Buying Influence – Internet Growing, ROP Shrinking

22. 22 MEDIA INFLUENCE BUYING Which ONE of the following media most influences your buying decisions...? Total Adults18 - 3435 - 4950+ Advertising Inserts or Circulars27%21%30%29% TV19%24%20%15% Advertisements on the page of a Newspaper12%7%11%17% Internet9%17%8%5% Catalogs6%5% 7% Direct Mail5%6% 4% Magazines4%5%3% Radio2%3% 2% E-mail1%2% 0% Don't Know2% 3%2% None of these12%7%10%16% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

23. 23 MEDIA INFLUENCE BUYING Which ONE of the following media most influences your buying decisions...? Total Adults 20042008 Advertising Inserts or Circulars28%27% TV22%19% Advertisements on the page of a Newspaper18%12% Internet4%9% Catalogs6% Direct Mail4%5% Magazines5%4% Radio3%2% E-mail1% Don't Know1%2% None of these9%12% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

24. 24 MEDIA INFLUENCE BUYING Which ONE of the following media most influences your buying decisions...? 18 - 34 20042008 Advertising Inserts or Circulars22%21% TV30%24% Advertisements on the page of a Newspaper13%7% Internet5%17% Catalogs5% Direct Mail5%6% Magazines6%5% Radio5%3% E-mail1%2% Don't Know0%2% None of these6%7% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

25. 25 MEDIA INFLUENCE BUYING Which ONE of the following media most influences your buying decisions...? 35 - 49 20042008 Advertising Inserts or Circulars33%30% TV21%20% Advertisements on the page of a Newspaper17%11% Internet3%8% Catalogs6%5% Direct Mail4%6% Magazines4%3% Radio3% E-mail0%2% Don't Know1%3% None of these8%10% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

26. 26 MEDIA INFLUENCE BUYING Which ONE of the following media most influences your buying decisions...? 50+ 20042008 Advertising Inserts or Circulars27%29% TV17%15% Advertisements on the page of a Newspaper23%17% Internet2%5% Catalogs6%7% Direct Mail3%4% Magazines5%3% Radio1%2% E-mail0% Don't Know2% None of these13%16% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

27. ® 2007 Vertis, Inc. All rights reserved. Inserts and Internet Tied for #1 Place Consumers Turn to for Help with Buying Decisions – ROP Less Popular

28. 28 MEDIA TURN TO FIRST When you are ready to make a purchase, which media do you turn to first to help you with your decision...? Total Adults18 - 3435 - 4950+ Advertising Inserts or Circulars26%21%28% Internet26%37%29%15% Advertisements on the page of a Newspaper12%7%10%17% TV10%14%7%8% Direct Mail4% 3% Catalog4%2%3%5% Magazines2% 3% Radio2% 1% E-Mail1% 0% Don't Know2% 3% None12%7%11%16% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

29. 29 MEDIA TURN TO FIRST When you are ready to make a purchase, which media do you turn to first to help you with your decision...? Total Adults 20042008 Advertising Inserts or Circulars30%26% Internet15%26% Advertisements on the page of a Newspaper18%12% TV10% Direct Mail3%4% Catalog6%4% Magazines4%2% Radio1%2% E-Mail1% Don't Know2% None11%12% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

30. 30 MEDIA TURN TO FIRST When you are ready to make a purchase, which media do you turn to first to help you with your decision...? 18 - 34 20042008 Advertising Inserts or Circulars24%21% Internet22%37% Advertisements on the page of a Newspaper14%7% TV15%14% Direct Mail4% Catalog5%2% Magazines5%2% Radio2% E-Mail1% Don't Know1%2% None7% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

31. 31 MEDIA TURN TO FIRST When you are ready to make a purchase, which media do you turn to first to help you with your decision...? 35 - 49 20042008 Advertising Inserts or Circulars35%28% Internet16%29% Advertisements on the page of a Newspaper17%10% TV9%7% Direct Mail3%4% Catalog5%3% Magazines4%2% Radio1%2% E-Mail0%1% Don't Know1%2% None9%11% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

32. 32 MEDIA TURN TO FIRST When you are ready to make a purchase, which media do you turn to first to help you with your decision...? 50+ 20042008 Advertising Inserts or Circulars29%28% Internet8%15% Advertisements on the page of a Newspaper23%17% TV8% Direct Mail2%3% Catalog7%5% Magazines3% Radio1% E-Mail1%0% Don't Know2%3% None17%16% Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

33. ® 2007 Vertis, Inc. All rights reserved. Grocery Inserts Increasingly Helping Consumers Decide where to shop

34. 34 INSERTS-DECIDE TO SHOP Do you use advertising inserts or circulars to decide where to shop for? Total Adults18 - 3435 - 4950+ Groceries59%54%59%63% Universe: Insert Readers Source: © 2008 Vertis Customer Focus ® : Retail 2008

35. 35 INSERTS-DECIDE TO SHOP Do you use advertising inserts or circulars to decide where to shop for? Total Adults 20042008 Groceries52%59% Universe: Insert Readers Source: © 2008 Vertis Customer Focus ® : Retail 2008

36. 36 INSERTS-DECIDE TO SHOP Do you use advertising inserts or circulars to decide where to shop for? 18 - 34 20042008 Groceries47%54% Universe: Insert Readers Source: © 2008 Vertis Customer Focus ® : Retail 2008

37. 37 INSERTS-DECIDE TO SHOP Do you use advertising inserts or circulars to decide where to shop for? 35 - 49 20042008 Groceries51%59% Universe: Insert Readers Source: © 2008 Vertis Customer Focus ® : Retail 2008

38. 38 INSERTS-DECIDE TO SHOP Do you use advertising inserts or circulars to decide where to shop for? 50+ 20042008 Groceries55%63% Universe: Insert Readers Source: © 2008 Vertis Customer Focus ® : Retail 2008

39. ® 2007 Vertis, Inc. All rights reserved. Printed and On-Line Inserts Remain Strong

40. 40 SHOPPING BEHAVIOR Which of the following statements describe your shopping behavior? Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

41. 41 SHOPPING BEHAVIOR Which of the following statements describe your shopping behavior? Total Adults Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

42. 42 SHOPPING BEHAVIOR Which of the following statements describe your shopping behavior? 18 - 34 Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

43. 43 SHOPPING BEHAVIOR Which of the following statements describe your shopping behavior? 35 - 49 Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008

44. 44 SHOPPING BEHAVIOR Which of the following statements describe your shopping behavior? 50+ Universe: Total Adults Source: © 2008 Vertis Customer Focus ® : Retail 2008