1. 1 On the Road to College KASFAA Conference October 25, 2007 Outreach Services

2. 2 Who We Are The Kentucky Higher Education Assistance Authority (KHEAA) was created in 1966 by the Kentucky General Assembly to improve access to college and technical training by providing student financial aid, distributing information about college opportunities, and guaranteeing student loans. In 1978, The Student Loan People was created as the Kentucky Higher Education Student Loan Corporation (KHESLC), an independent corporation, to make, finance, service and collect college educational loans.

3. 3 What We Do Secure funding and administer state grant and scholarship programs. Provide information on planning and paying for education beyond high school. Offer low cost loans to reduce student borrowing expenses. Fully utilize technology to modernize and simplify student financial aid processes. KHEAA and The Student Loan People have combined our efforts to:

4. 4 Why We Do It Together our mission is to provide resources to make higher education accessible for Kentucky’s current and future generations.

5. 5 How We Do It Outreach Delivery Model Regional field staff The College Info Road Show Publications Books Parent/student newsletters GoHigherKY.org website

6. 6 Outreach Program Goals The primary goals of our outreach efforts are to: Inform students about the many opportunities to continue their education beyond high school. Give free information to students and parents to assist them in making informed decisions on planning and paying for college or technical school. Familiarize Kentuckians with our financial aid programs and services.

7. 7 Outreach Outcomes Increase college participation rate. Increase aspiration rates (the awareness postsecondary education is a valuable option) Increase postsecondary enrollment. Increase the number of adults enrolling in college.

8. 8 Regional Outreach The outreach area includes nine counselors serving in territories throughout the Commonwealth. Territories were established after consideration of: –Number of counties in each territory –Population in each area –Number of high schools in each area An Assistant Outreach Services Manager supervises day-to-day activities.

9. 9 Regional Outreach Territories

10. 10 Regional Outreach Relationships Community-Based Agencies Cooperative Extension (4-H) Offices Family Resource/Youth Services Centers GEAR UP Programs Health Departments/Hospitals Libraries Media Outlets (Newspapers, Radio/TV Stations) Professional Organizations Social Service Programs TRIO Programs

11. 11 Regional Outreach Presentations Age-Appropriate Presentations designed for: Preschool and early elementary children 7 th, 8 th, and 9 th grade students High school sophomores/juniors High school seniors Students and parents Adults returning to school Community service providers and others

12. 12 Financial Literacy Workshop Teaches Students: $ Cash Basics $ Money Plans $ Banking $ Balancing $ Cell Phones $ Insurance $ Credit Cards $ College Money $ Credit Scores

13. 13 The College Info Road Show Equipped with satellite Internet access, laptop computers a projection unit and screen and an instructor’s podium, the College Info Road Show uses state-of-the-art technology to connect students with the information they need to research, pursue and succeed in their educational future beyond high school. Since the program’s inception in FY1998, the vehicle has made over 113,800 contacts through participation in a variety of school and community events.

14. 14 Publications The College Circuit Getting Started (hs freshman) Getting Set (hs sophomores) Getting Ready (hs juniors) Getting In (hs seniors) Affording Higher Education Adults Returning to School Financial Aid Tip of the Month I Can Go to College, Too! Spanish publications Parent/student newsletters Many publications can be found at kheaa.com.

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16. 16 Financial Aid Tip of the Month Newspaper articles and pre-produced radio public service announcements are prepared by our publications team and distributed to media outlets in each territory. –Articles are time-sensitive, designed to make students and families aware of when, during the financial aid and admissions cycle, they should be performing certain tasks. Topics include: Free Application for Federal Student Aid (FAFSA) College Goal Sunday ACT test-taking tips Comparing financial aid packages offered by schools Federal student loan programs Avoiding scholarship scams Importance of paying attention to deadlines State aid available for Kentucky residents

17. 17 Interactive, one-stop Web resource center for students, parents, counselors, and others with: –Career/college planning –Virtual campus tours –Online admissions applications –Financial aid information/applications –Personalized “My Go Higher” account for students, trackable (with permission) by guidance counselors and other administrators. GoHigherKY.org

18. 18 Questions Susan W. Hopkins Outreach Services Manager shopkins@kheaa.com (502) 696-7379 Contact Info