1. Guerrilla Marketing By Steven Severn Bus360 Professor Saytes Summer ‘10

2. Index Introduction Why Guerrilla ? Current Guerrilla trends Case Studies Conclusion Work citied

3. Introduction Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination. [1] Typically, guerrilla marketing campaigns are: ◦ Unexpected ◦ Unconventional ◦ Potentially interactive

4. Why Guerrilla? The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer. [2] ◦ Ad Clutter ◦ Results may vary, but are unlimited ◦ Reaches consumers on a smaller scale, but with a higher impact.

5. Guerrilla Trends Reverse Graffiti Viral Presence marketing Grassroots marketing Wild Posting Campaigns Alternative marketing Buzz marketing Undercover marketing Astroturfing Experiential marketing Tissue-pack marketing Street Art, Graffiti Flypostings Wheatpastings The Creativity Never Stops...

6. Case Studies: Westin Hotels Goal: To promote the rejuvenating and renewing experience of a Westin stay. Results: 3,000 Flyers Distributed 15,000 Brand Impressions Significant Media Attention [3]

7. Case Studies: Nokia GPS Results: An estimated 850,000+ people saw it just by walking over Tower Bridge. The amount of users of Nokia's navigation services increased 129% In some markets visits to the campaign website exceeded targets with 1500% Visits to product pages (point of sale) soared 270% over targets in select major markets [4] Goal: Redefine Nokia navigation as a fun and engaging experience.

8. Still Interested? 3GGuerrilla.wordpress.com My Blog Guerrillasushi.blogspot.com Old Internship Blog blog. guerrilla comm.com Industry Blog creative guerrillamarketing.com Industry Blog Powered by SFSU Marketing Association

9. Guerrilla. Fin

10. Work Cited 1. Lyon, Ethan. "..Top 5 Guerilla Marketing Strategies." www.sparxoo.com. N.p., Jun 22, 2009. Web. 28 Jul 2010.. 2. "Guerrilla Marketing is about Being Unique." www.LevelTenDesign.com. Level Ten Design, 18 Feb 2010. Web. 28 Jul 2010.. 3. "Case Studies: The Westin Hotel Zen Garden." Attack!. Attack! Event Staffing, Field Support, & Guerrilla Services, n.d. Web. 28 Jul 2010.. 4. "Direct Lions Winners." www.canneslions.com. Cannes Lions, n.d. Web. 28 Jul 2010..