1. BaltMet Inno Innovation and Knowledge in City Marketing Inga Nemše Head of Riga City Marketing Division, Riga City Council 06.11.2007 BaltMet Inno Final Conference “Baltic Sea Region – Archipelago of Innovation?”

2. BaltMet Inno Riga City Marketing Division from 2004 The aim – to coordinate the marketing activities of the Riga City Council Challenge - city marketing initiative didn’t come from politicians BaltMet Inno WP2 – a push towards benchmarking and strategic activities

3. BaltMet Inno BaltMet Inno WP2: Marketing Strategies and Community Building  Establishing of the local Marketing Council in Riga (municipality, state and private sector)  Field visits of Riga Marketing Council to Copenhagen, Stockholm, Oslo and Helsinki

4. BaltMet Inno BaltMet Inno WP2: Marketing Strategies and Community Building  Research and reports on city marketing theory, practical suggestions and evaluation of the existing situation in Riga Report on Existing Marketing Strategies in the BSR Metropolises Proposals for City Marketing Strategy Creation and Framework

5. BaltMet Inno BaltMet Inno WP2: Marketing Strategies and Community Building  Piloting the City Marketing Strategy Framework in Tallinn  Developing Riga City Marketing Strategy for Business Sector

6. BaltMet Inno BaltMet Inno WP2: Marketing Strategies and Community Building  International events: Transnational workshop on marketing strategy framework in Baltic Metropolises – Helsinki, 06.06.06 International Conference “Place Marketing in Metropolitan Regions” – Riga, 04.- 05.04.07 International seminar “Metropolitan Marketing in the Baltic Sea Region – Current Outlook, Best Practices, Future Visions”

7. BaltMet Inno RIGA CITY LONG-TERM DEVELOPMENT STRATEGY UNTIL 2025 RIGA CITY DEVELOPMENT PROGRAM / SPATIAL PLANNING Program for Branch A Program for Branch C Riga City Marketing Strategy... Innovation Program

8. BaltMet Inno Riga City Marketing Strategy for Business Sector  One part of the integrated Riga City Marketing Strategy  Sets 5 directions: 1. Ensuring positive business environment in the city 2. Fostering motivation to start business 3. Increasing the share of businesses that create high added value 4. Using the possibilities provided by East-West link 5. Creating and ensuring a unified positive image of the City  Supporting and fostering innovation and creative industries

9. BaltMet Inno Marketing in the BSR  Proactive marketing and branding, “uniqueness paradox” competition btw. cities  Attuning marketing – building on existing marketing activities and organizations  The “Baltic Archipelago of Innovation” brand as umbrella

10. BaltMet Inno Marketing in the BSR  Metropolitan city regions - the most powerful brand elements in emerging cohesive region  Creating a regional identity from S&T, I&E perspective  Creating opportunities to identify with the BSR  Internal and external communication

11. BaltMet Inno Baltic Metropoles Network Action Plan 2008 - 2010 The main policy focus areas of the Network:  Innovation promotion  Regional identity building and marketing  Infrastructure and sustainable development  Integration and capitalisation of urban expertise

12. BaltMet Inno Regional identity building and marketing  Supporting the events building the identity of the BSR locally and internationally  Promoting city cooperation in the area of marketing  BSR promotion from a metropolitan perspective - project “BaltMet Promo” 2009 - 2013

13. BaltMet Inno Thank you! inga.nemse@riga.lv