1. A Vodafone Group R&D Lab Betavine an Open Innovation experience Unai Labirua 21 st Oct 2008

2. A Vodafone Group R&D Lab Reach Out InteractLearnHarvest Actively engage with the Internet and mobile development communities Make a first step towards implementing Open Innovation within Group R&D Acquire the skills & insights necessary to innovate successfully Capture Mobile Coms innovations and new business opportunities Building an Open Innovation Platform consists of the following four elements: Being open Creating community Value to Vodafone

3. A Vodafone Group R&D Lab The websites …

4. A Vodafone Group R&D Lab Betavine targets three audience groups www.betavine.net www.forge.betavine.net The Core Betavine website reaches mobile developers & enthusiasts The Forge reaches open source software developers The mobile website reaches consumers.mobi

5. A Vodafone Group R&D Lab Developer Proposition

6. A Vodafone Group R&D Lab Betavine users find & download the app to their phones After trying the app, the user can provide comments via betavine.mobi or www.betavine.net Developer uses Betavine tools & resources to build a mobile app They upload their app to Betavine Developer uses feedback & discussion forums to create new version of app Betavine supports the Application development lifecycle 1 2 3 4 5

7. A Vodafone Group R&D Lab Developer Opportunity Community & ResourcesApplication ProfileWeb & Mobile ListingFeedbackCommercialisation Blogs, forums, links Quick registration & Easy upload Betavine.net & Betavine.mobi User feedback on apps displayed on Betavine Revenue share, advertising Feedback helps app development App exposure helps establish user interest

8. A Vodafone Group R&D Lab Some stats …

9. A Vodafone Group R&D Lab Page views by country (betavine.net 2008)

10. A Vodafone Group R&D Lab Monthly Visits – Betavine Forge

11. A Vodafone Group R&D Lab Most downloaded applications

12. A Vodafone Group R&D Lab Device manufacturer download share

13. A Vodafone Group R&D Lab Betavine Successes

14. A Vodafone Group R&D Lab Linux Drivers for VMC cards Massive growth in netbook PCs expected.

15. A Vodafone Group R&D Lab Betavine No. 1 site on the planet for “mobile linux driver”

16. A Vodafone Group R&D Lab Mobile Connect Downloads – by country

17. A Vodafone Group R&D Lab Betavine No.1 for “mobile widgets zone”

18. A Vodafone Group R&D Lab Op Co Beta Test Platform VF Spain live! VF Germany live!

19. A Vodafone Group R&D Lab Special Pages - Vodafone VIS Apps Store beta VF UK Content Adaptation VIS PML files

20. A Vodafone Group R&D Lab Special Pages - Partners Forum Nokia Sun - Java Qtopia

21. A Vodafone Group R&D Lab Student Competitions

22. A Vodafone Group R&D Lab Betavine Partners

23. A Vodafone Group R&D Lab External Partners (Sun - Java developer community) (remote testing on mobile)(mobile search) (developer forum) (developer day) (joint event in London) (mobile health) (featured content)

24. A Vodafone Group R&D Lab Content Future PartnersLinux Grow the portfolio of supported Netbooks (Acer, Dell and HP) Use software installation managers for new Linux apps (single click install) New resource area targeting the open source Linux mobile (Neo Free Runner) Drive uptake of ‘Limo’ developer kits for the Vodafone supported Linux environment (Access. Azingo & Samsung)

25. A Vodafone Group R&D Lab Betavine Characteristics CharacteristicBetavine Approach CustomersServes Global Community Website developmentFlexible & Responsive AttitudeExperimental, risk taking Team Organisation“Startup” like AccessOpen to all PhilosophyLong Tail of Applications Product Lifecycle PositionPre-commercial ContentUser Generated Content Technology FocusTechnology Agnostic

26. A Vodafone Group R&D Lab www.betavine.net betavine.mobi forge.betavine.net