1. Evolution of Mobile Development World’s Largest Independent Mobile Ad Network Mohit Saxena Technology Founder & VP Technology InMobi

2. Mobile Over the Decade Put Internet back on track Generated new ecosystems Caused dominance of social media 2

3. Mobile in 2000 3 Big and BulkyTelco DominatedOnly For Calls

4. Early – Mid Decade 4 Greater User Engagement Apps and Games Smaller and Lighter Color Screen New Mobile App Platforms Sony, Moto, Nokia etc.

5. Business Communication Redefined 5

6. Constrained Environment 6 Still Telco DominatedClosed IP

7. Game Changing Device Unveiled 7

8. Innovation Continued 8

9. Everyone Joined the Bandwagon 9 jkfjjssd

10. Sustained Growth of Mobile Apps 10

11. Earn Money with an Ad Network Advertisers Ad Networks AppsConsumers

12. Promote Your App with an Ad Network Apps Ad Networks PublishersConsumers

13. Speed 15,000 ads per second / 20 ms server response time InMobi Daily Peak: 15,000 ads per second average is 7,000 Twitter All Time Peak: World Cup 2010 was 2,940 tweets per second 4 Different Server Co-Locations: North America Europe India Japan Vs.

14. 32,000,000,000 Ads in January

15. 15000 Ads/ Sec 20 ms per Ad 50 TB Data/month

16. 225,000,000 People 140 Countries

17. ~1,000,000,000,000 Ads 1,000,000,000 People That’s a Trillion! That’s a Billion!

18. 2014 4,500,000,000 Mobile Internet Users 2,000,000,000 Smartphones 200,000,000 Tablets 250,000,000 Mobile Internet Users in India “First” Screen in All Emerging Markets $60 - $80 bn Global Mobile Ad Market $60 - $80 bn Global Mobile Ad Market

19. THANK YOU MOHIT SAXENA MOHIT.SAXENA@INMOBI.COM www.inmobi.com VISIT www.InMobi.com/SiliconIndiaDevs www.InMobi.com/SiliconIndiaDevs TO RECEIVE A PROMOTION CODE FOR $50 OF ADVERTISING CREDIT 19