2. Sweet Street Desserts offers you a new and unique Limited Time Offer program that is sure to please you, your customers, and your customer’s patrons. You will increase your sales of Sweet Street Desserts year- round. Your customers will increase sales and check averages by promoting occasions with tempting, indulgent desserts from Sweet Street Desserts. Your customer’s patrons will delight in celebrating occasions with the perfect finish to their meals – something marvelous from Sweet Street Desserts.

3. Sweet Occasion LTOs includes five, month-long LTOs focused on some of the biggest dining out occasions of the year. Valentines Day. St. Patrick’s Day. Mother’s Day. Thanksgiving. Celebrate Chocolate. Sweet Street Desserts has selected the desserts that will best complement each occasion and bring it to life.

4. Sweet Street Desserts provides the tools for a successful LTO Promotion Help your customers generate vigorous increased desserts sales and more by introducing them to Sweet Street Desserts’ Sweet Elite Program. Sweet Shop allows your customers to create customizable POS material for each occasion included in Sweet Occasion LTOs. With Sweet Rewards, your customers will earn points when they purchase Sweet Street Desserts products. Points can add up quickly to redeem for great rewards. Dessert First provides training for your customers’ waitstaff that will help them increase dessert sales. Operators simply go to www.sweetstreet.com, click on the Foodservice tab and click on the Sweet Elite Program information to learn more about becoming a member of Sweet Elite.

5. Planning the Sweet Occasion LTO Sweet Occasion LTOs are simple to do… You can plan the entire year in minutes with our sales planning tool. Select the LTOs for the year and the products you want to promote for each. Your Sweet Street Desserts sales representative will create your sales flyer and send it to you electronically. It will include images and descriptions of the products you selected each with your code number, all with the month-long theme. Email the electronic flyer to your customers. Use the provided email script or write your own customer greeting.

6. Planning Tool

7. Distributor Sales Flyer Template

8. Email Script Subject: Proven check average booster Date: Monday, January 1, 2007 From: ABC Foods To: JSmith@smithcafe.com Body copy: Excite customers, boost check averages and take advantage of month-long sales. It’s easy with Sweet Occasion™ LTOs from Sweet Street Desserts. Check out the attachment to find out more about how limited time offers can increase your sales.

9. Valentine’s Day Products Triple Chocolate Cheesecake -- 1751 Raspberry White Chocolate Cheese Brulée™ -- 1271 Choc’late Lovin’ Spoon Cake™ -- 0707, 0529 Molten Chocolate Cake --1490 Passion Mango Cheesecake -- 1647

10. Valentine’s Day POS Counter Card Table Tent Insert Table Tent

11. St. Patrick’s Day Products Irish Cream Bash® -- 0782Kentucky Pie -- 0039 Bread Puddin’ Pie™ -- 0995Bourbon Street Pecan Pie -- 0267

12. St. Patrick’s Day POS Counter Card Table Tent Insert Table Tent

13. Mother’s Day Products Big Chocolate Cake -- 1073, 1204 Four High Carrot Cake -- 1120 Triple Chocolate Cheesecake -- 1751 Orange Cream Cheesecake -- 1508 Big Apple Pie -- 1904

14. Mother’s Day POS Counter Card Table Tent Insert Table Tent

15. Thanksgiving Day Products Pumpkin Cranberry Bash® -- 0543Caramel Apple Granny® -- 0268 Big Carrot Cake -- 1165 Fall Harvest Variety -- 1440

16. Thanksgiving Day POS Counter Card Table Tent Insert Table Tent

17. Chocolate Products Big Chocolate Cake -- 1073, 1204 Molten Chocolate Cake -- 1490 Triple Chocolate Cheesecake -- 1751 Five High Chocolate Cake -- 1293 Choc’late Lovin’ Spoon Cake™ -- 0707, 0529

18. Chocolate POS Counter CardTable Tent Insert Table Tent