7. By 2030, more than half the youth in the U.S. will be of a racial and/or ethnic minority.

10. “Minority-Majority” emerging

19. Public Opinion Polls are conducted by news organizations, politicians, candidates, interest groups

20.  the more “random” the better.. o everyone should have a chance of being selected.. o BUT, what happened with Literary Digest’s sample in 1936?  1,000 to 1,500 usually enough  What is “Stratified Sampling?” – divide pop into regions using Census; then randomly select subgroups to poll in proportion to national population  Samples are not perfect – there is a sampling error of about 4% in a typical poll

25. Gallup Poll

32. Differences between Men and Women

36. Group Factors ….. Religion

37. Urban v. Suburban v. Rural America Regional Factors that Affect Public Opinion & Political Ideology:

38. Region

41. Democratic Party - a net loss of six electoral votes in safe states, for a national total of 242 Republican Party - a net gain of seven electoral votes in safe states, for a national total of 181 Swing states a net loss of one, for a national total of 115. 2012 ELECTORAL VOTES

46. What is the number one reason people in the United States don’t vote?

47. WHY IS VOTER TURNOUT SO LOW