1. Martin Dowle, Road Safety Manager CFRS May 2014 Partnerships in practice

2. The next 20/30 minutes The Cheshire journey to date Adapting to the local landscape Case study: road safety in schools Looking ahead

3. Our journey 2000: Think Drive Survive <2006: ad hoc station activity 2008: IRMP core business 2007: Road Safety Education in partnership 2009: Rider & Motorway Engagement Days 2010: CFOA safety day trial 2012: commissioned KS2/4 education Ongoing: Supporting national campaigns such as Tyresafe, Brake, ACPO...

4. Adapting to the local landscape KilledInjured 2108 KilledInjured 12231 KilledInjured 11201 KilledInjured 436 * 2012 figures No CRSP Unitary road safety plans Diverse risks PCC appointment Pressure on councils...

5. Case study: road safety in schools Commissioned by Cheshire East Council Four-year contract KS2 – 130 primary schools KS4 – 21 secondary schools One-hour sessions Evaluation

6. KSI dataCausationContract specification Goal: reduce KSIs Aim: deliver effective, engaging education KS2 objectives KS4 objectives Evaluation: Self-reported behaviour change Control v Treatment Sample of 200 Analysis

7. Looking ahead CFOA Road Safety Strategy Clarity of role: education, not enforcement or engineering More commissioned services as councils divest? Importance of evaluation and proving the value we add

8. CFOA Road Safety Strategy

9. How FRS have Engaged? Well respected and trusted brand. Good role models for young people (the 16-24 hard to reach) and communities. Tied in with schools to deliver ‘safety’ messages through the national curriculum. Seen as an educator not an enforcer. Seen as a helpful friend.

10. Road Safety is NOT an Accident Any Questions