1. NAR Core Standards & Government Affairs 2015 California Association of REALTORS® Government Affairs Directors Institute August 20, 2015

2. Core Standards & Government Affairs 1)Program Overview 2)Certification Status Report 3)Section II: Advocacy 4)Section III: Consumer Outreach 5)C.A.R. Resources 6)Q & A

3. Program Overview The Who, What, When & Why C.A.R.’s Role Appeal Process Annual Compliance by June 30 th each year Current Compliance Cycle: July 1, 2015 - June 30, 2016

4. Program Overview 6 Sections of Core Standards: 1)Code of Ethics 2)Advocacy 3)Consumer Outreach 4)Unification & Support of REALTOR® Org. 5)Technology 6)Financial Solvency

5. 2015 Certification Status Report Certified AORs: 104 Non-Compliant AORs: 3 (under appeal) Non-Participating AORs: 1

6. Section II: Advocacy Demonstrate Advocacy Engagement through:  RAF Dues Billing “Above the Line”  Participation in NAR Calls-for-Action  Get mobile app – search “NAR Action Center”  Text “network” to 30644  Participation in C.A.R. Red Alerts  Implementation of REALTOR® Political Party Initiative

7. Section II: Advocacy Example REALTOR® Political Party Initiatives:  Broker Involvement Program  Voter Registration Initiative  Issues Mobilization Program  Candidate Training Academy  Testifying on Proposed Real Estate-Related Legislation or Regulation  Other – go to: www.realtoractioncenter.com/realtor-party

8. Section III: Consumer Outreach Divided into 4 Categories: 1)Being the “Voice for Real Estate” 2)Community Involvement 3)Advocacy Engagement 4)Community Investment

9. Section III: Consumer Outreach Section Requirements: ▫Must have 4 eligible activities within 3 of the categories ▫Must provide documentation for each activity ▫Activities must occur during current cycle ▫Cannot use same activity twice ▫Includes advocacy & public relations components

10. Category 1: Being the “Voice for Real Estate” Promote market stats, real estate trends/issues to the public EXAMPLE ACTIVITIES: Submit monthly MLS statistics to local newspaper Post C.A.R. News Release on AOR’s Facebook page Retweet NAR Economists’ Outlook Post video on website of association president providing context to local real estate data Add the FREE REALTOR® Content Resource widget to your association website

11. Example: Being the “Voice for Real Estate”

13. Category 2: Community Involvement Promote the value proposition of using a REALTOR® and/or engaging in community activities which enhance the REALTOR® image. EXAMPLE ACTIVITIES:  Host a workforce housing forum  Run a TV, radio or print ad from C.A.R.’s Consumer Ad Campaign in local market  Participate in a small business fair  Sponsor a homeownership fair  Provide materials to help members reach out to consumers directly

14. Example: Community Involvement

16. Category 3:Advocacy Efforts Engage the public in legislative/political issues that impact real estate and related issues. EXAMPLE ACTIVITIES: Host a Candidate Forum for upcoming local election Submit op-ed letter to local paper addressing a local policy issue Engage in an Issues Mobilization program Distribute “On Common Ground” magazine to local officials Conduct a Candidate IE Campaign Issue polling and research Mobilize members to ask clients to contact local representative on an issue

17. Example: Advocacy Efforts

19. Category 4: Community Investment Organizing human resources or fundraising for the benefit of charitable/community organizations. EXAMPLE ACTIVITIES: Participate in a Habitat for Humanity build REALTOR® members volunteer at a local homeless shelter Organize REALTOR® participation in a food drive Host a fundraiser for a local charitable organization Note: a direct charitable monetary donation is NOT considered an eligible activity

20. Example: Community Investment

22. Core Standards Resources C.A.R.’s Core Standards resource page: www.car.org/members/localassociations/corestandards NAR Core Standards webpage: www.realtor.org/corestandards C.A.R. AE Manual www.car.org/members/localassociations

23. Emily Horn Core Standards Administrator California Association of REALTORS® emilyh@car.org (213) 248-3888